Med-Mart, Transitioning The Business Model (B)

Med-Mart, Transitioning The Business Model (B)

By
James Lattin, Mark Leslie, Erin Yurday
2003|Case No.E163B

E-163B is supplemental material to E-163A, Med-Mart: Transitioning the Business Model (A), and should be handed out in class as discussion progresses. Med-Mart CEO Peter Kelly’s revised business strategy and new sales compensation plans are presented for consideration.

Learning Objective
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