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Med-Mart, Transitioning The Business Model (B)

Med-Mart, Transitioning The Business Model (B)

By
James Lattin, Mark Leslie, Erin Yurday
2003|Case No.E163B
Marketing

E-163B is supplemental material to E-163A, Med-Mart: Transitioning the Business Model (A), and should be handed out in class as discussion progresses. Med-Mart CEO Peter Kelly’s revised business strategy and new sales compensation plans are presented for consideration.

Learning Objective
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.
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