Med-Mart, Transitioning The Business Model (C)

By James Lattin, Mark Leslie, Erin Yurday
2003 | Case No. E163C

E-163C is supplemental material to E-163A, Med-Mart: Transitioning the Business Model (A), and E-163B, and should be handed out in class as discussion progresses. The results, one year later, of Med-Mart CEO Peter Kelly’s revised business strategy and new sales compensation plans are presented for consideration.

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