Prototyping: A Quick Introduction

By Arar Han, Haim Mendelson
2012 | Case No. E414
Prototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts. This case is available for purchase from ECCH.
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