TerraMai: Reclaimed Woods From Around The World
2005 | Case No. E192
“TerraMai: Reclaimed Woods from Around the World” follows the business ventures of former river guides Erika Carpenter and Richard McFarland in the early days of the reclaimed wood industry. Reclaimed wood suppliers mill wood from deconstructed structures—material that typically is burned, sent to landfills, or otherwise wasted—and sell the products to consumers. Silicon Valley entrepreneur Ken Westrick eventually became a partner in TerraMai, Carpenter and McFarland’s reclaimed wood business, bringing both additional capital and management expertise. Beginning in 2003, the three partners embarked on an ambitious growth plan with the goal of becoming the number one reclaimed wood supplier.
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