WineInStyle

WineInStyle

By
George Foster, Arar Han
2011|Case No.E401

Robert Eberhart is an American electronics executive living abroad in Japan as market president. He’s ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive management challenges ensue.

Learning Objective
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