2011 | Case No. E401
Robert Eberhart is an American electronics executive living abroad in Japan as market president. He’s ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive management challenges ensue.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquires, contact the Case Writing Office. Download
Available for Purchase