Theory plays an important role in health care management research. It provides a structure for investigating—often complex—phenomena and identifies potential relationships between variables. Theory directs scholars in the determination of meaningful research questions and guides in the selection of appropriate measures and methods. However, while the value of theory is evident, training that illuminates the art and nuance of using theory when preparing manuscripts for publication is far less frequently offered in developmental opportunities than other skills like research methods. This article explains how to counsel PhD students and mentor junior faculty on the appropriate ways to use theory when publishing research in different health care journals. Specifically, the article describes strategic practices and considerations, and common pitfalls for using theory in (a) clinical and health services research journals, (b) health management and policy journals, and (c) management journals.