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Reference Effects of Price and Promotion on Brand Choice Behavior
https://www.gsb.stanford.edu/faculty-research/publications/reference-effects-price-promotion-brand-choice-behavior
The Role of Statistics in Accounting, Marketing, Finance, and Production
https://www.gsb.stanford.edu/faculty-research/publications/role-statistics-accounting-marketing-finance-production
The Process of Organizational Death: Disbanding and Reconnecting
https://www.gsb.stanford.edu/faculty-research/research/publications/process-organizational-death-disbanding-reconnecting
Strategic Delay in Bargaining
https://www.gsb.stanford.edu/faculty-research/publications/strategic-delay-bargaining
Standardization, Compatibility, and Innovation
https://www.gsb.stanford.edu/faculty-research/publications/standardization-compatibility-innovation
Capacity Expansion in a Growing Oligopoly: The Case of Corn Wet Milling
https://www.gsb.stanford.edu/faculty-research/publications/capacity-expansion-growing-oligopoly-case-corn-wet-milling
The API and the Design of Experiments
https://www.gsb.stanford.edu/faculty-research/publications/api-design-experiments
Competitive Bidding in the Underwriting of Public Utility Securities
https://www.gsb.stanford.edu/faculty-research/publications/competitive-bidding-underwriting-public-utility-securities
A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities
https://www.gsb.stanford.edu/faculty-research/publications/consumer-preference-approach-planning-rural-primary-health-care
Linear Programming Techniques for Multidimensional Analysis of Preferences
https://www.gsb.stanford.edu/faculty-research/publications/linear-programming-techniques-multidimensional-analysis-preferences
Set-Asides and Subsidies in Auctions
https://www.gsb.stanford.edu/faculty-research/publications/set-asides-subsidies-auctions
Dynamic Models and Structural Estimation in Corporate Finance
https://www.gsb.stanford.edu/faculty-research/publications/dynamic-models-structural-estimation-corporate-finance
Biodesign: The Process of Innovating Medical Technologies
https://www.gsb.stanford.edu/faculty-research/books/biodesign-process-innovating-medical-technologies
Decisive: How to Make Better Choices in Life and Work
https://www.gsb.stanford.edu/faculty-research/books/decisive-how-make-better-choices-life-work
Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
https://www.gsb.stanford.edu/faculty-research/books/hard-facts-dangerous-half-truths
How Big Banks Fail and What to Do About It
https://www.gsb.stanford.edu/faculty-research/books/how-big-banks-fail-what-do-about-it
Investors and Markets: Portfolio Choices, Asset Prices, and Investment Advice
https://www.gsb.stanford.edu/faculty-research/books/investors-markets-portfolio-choices-asset-prices-investment-advice
Made to Stick: Why Some Ideas Survive and Others Die
https://www.gsb.stanford.edu/faculty-research/books/made-stick-why-some-ideas-survive-others-die
Making IT: The Rise of Asia in High Tech
https://www.gsb.stanford.edu/faculty-research/books/making-it-rise-asia-high-tech
Microeconomic Foundations I: Choice and Competitive Markets
https://www.gsb.stanford.edu/faculty-research/books/microeconomic-foundations-i-choice-competitive-markets
The Bankers’ New Clothes: What’s Wrong with Banking and What to Do about It - New and Expanded Edition
https://www.gsb.stanford.edu/faculty-research/books/bankers-new-clothes-whats-wrong-banking-what-do-about-it
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t
https://www.gsb.stanford.edu/faculty-research/books/no-asshole-rule-building-civilized-workplace-surviving-one-isnt
The Roots, Rituals, and Rhetorics of Change: North American Business Schools After the Second World War
https://www.gsb.stanford.edu/faculty-research/books/roots-rituals-rhetorics-change-north-american-business-schools-after-second
Divergent Effects of Activating Thoughts of God on Self-Regulation
https://www.gsb.stanford.edu/faculty-research/publications/divergent-effects-activating-thoughts-god-self-regulation
Accuracy and perceived expert status in group decisions: When minority members make majority members more accurate privately
https://www.gsb.stanford.edu/faculty-research/publications/accuracy-perceived-expert-status-group-decisions-when-minority-members
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