Partnership Formation, Ariat

Partnership Formation, Ariat

By
Katherine Bose, Garth Saloner
2007|Case No.E305

Two female GSB alums stumble on a new market - better fitting and more technologically advanced equestrian footwear. The vignette discusses the backgrounds of the partners, the idea discovery phase and their partnership formation.

Learning Objective
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Office.