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1984 The learning curve has become a central concept for corporate strategic planning. Organizational Behavior
1984 Criteria for scaling beliefs and evaluations in the Fishbein model are considered, and a procedure is developed and illustrated for the proper test of multiplicative Marketing
1983 Abstract not available. Economics
1984 Abstract not available. Economics
1984 Alternative reward structures under conditions of moral hazard are analyzed from a social welfare standpoint. Economics
1984 Competing brands that are ex ante homogeneous may become, after the purchase of one of them, ex post heterogeneous. Economics
1985 This article analyzes Dillon and Kumar's reanalysis of data previously reported by Fishbein and Ajzen (1974) and subsequently reanalyzed by Bagozzi and Burnkrant (1979). Marketing
1985 In recent years a number of papers have attempted to use new concepts or methodologies to study the service consumer. Marketing
Gerald M. Meier 1985 Abstract not available. Economics
E147 2003 John Glynn The note offers an overview of venture leasing-what it is, how it works and who the major players are in the industry. It explains how venture leasing fits into the VC puzzle,…
E240 2007 In October 1991, Howard Charney, a co-founder of 3Com, and Bernard Daines, an expert on Ethernet and networking, began hosting brainstorming sessions for "the next big idea in networking"…
E238 2007 Netflix, the online movie rental subscription service, did not contend with significant direct competition in online DVD rentals for six years until Blockbuster, the movie rental chain…
E205 2005 Garth Saloner, the Botha-Chan Professor of Economics, served as the ninth dean of Stanford GSB from September 2009 until September 2016.He is an economist whose intellectual interests span…
E223 2006 Rob Chess is a serial entrepreneur in the life sciences field. He has served as Chairman of five companies, a member of the Boards of Directors of 11 companies, and co-founded two companies…
E216 2006 Peter started his career as a venture capitalist over 30 years ago.He cofounded Palo Alto Venture Partners in 1996, after starting the U.S. Information Technology Operations of the UK…
E232 2006 Jim Lattin is the Robert A. Magowan Professor of Marketing, Emeritus, at Stanford Graduate School of Business. He was the curriculum director of the Stanford Seed Program and former faculty…
E207B 2007 Garth Saloner, the Botha-Chan Professor of Economics, served as the ninth dean of Stanford GSB from September 2009 until September 2016.He is an economist whose intellectual interests span…
E211 2006 Garth Saloner, the Botha-Chan Professor of Economics, served as the ninth dean of Stanford GSB from September 2009 until September 2016.He is an economist whose intellectual interests span…
E201 2006 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
E220B 2007 William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at Stanford Graduate School of Business. After receiving his PhD in business…
E351 2009 Garth Saloner, the Botha-Chan Professor of Economics, served as the ninth dean of Stanford GSB from September 2009 until September 2016.He is an economist whose intellectual interests span…
E381A 2010 William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at Stanford Graduate School of Business. After receiving his PhD in business…
E381B 2010 William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at Stanford Graduate School of Business. After receiving his PhD in business…
CG08 2007 David Larcker is the director of the Corporate Governance Research Initiative at Stanford Graduate School of Business and senior faculty of the Arthur and Toni Rembe Rock Center for…
CG09 2007 David Larcker is the director of the Corporate Governance Research Initiative at Stanford Graduate School of Business and senior faculty of the Arthur and Toni Rembe Rock Center for…