Marketing Seminars
The GSB Marketing Seminar is held on Wednesdays at 12:00-1:15 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer Christian Wheeler .
- Meet the Speaker (for GSB faculty only)
Please select the link above to view the current schedule, then email Miriam Torres for an appointment.
Fall 2009 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| September 23 | Dmitri Byzalov Temple University |
Unbundling Cable Television: An Empirical Investigation | 12:00-1:15 PM Littlefield 107 |
| September 30 Joint with OB |
Nick Epley University of Chicago (visiting Stanford) |
Self-Centered Social Exchange | 12:00-1:15 PM Littlefield 107 |
| October 7 | David Reiley Yahoo! Research |
Retail Advertising Works! Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! | 12:00-1:15 PM S152 |
| October 14 | Bart Bronnenberg UC Los Angeles |
The Evolution of Brand Preferences: Evidence from Consumer Packaged Goods | 12:00-1:15 PM S152 |
| October 21 | Alison Xu University of Illinois at Urbana-Champaign |
The Influence of Past Behavior on Future Behavior: A Mind-Set Perspective (Summary) Related Papers: The Comparative Mind-Set The Effect of Mind-Sets on Consumer Decision Strategies |
12:00-1:15 PM S152 |
| October 28 | Marketing Faculty Lunch | Littlefield 112 | |
| November 4 | Joe Simmons Yale University |
Are Crowds Wise When Predicting Against Point Spreads? It Depends on How You Ask | 12:00-1:15 PM S152 |
| November 11 | Seenu Srinivasan Stanford University |
What if Marketers Put Customers Ahead of Profits? (abstract) | 12:00-1:15 PM S161 |
| November 18 | Loraine Lau-Gesk UC Irvine |
Empathy Neglect in Embarrassment-Avoidance: Observations from an Outsider | 12:00-1:15 PM S152 |
| December 2 | TBD |
Winter 2010 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
Spring 2010 |
Speaker |
Title |
Time/Place |
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