Marketing Seminars
The GSB Marketing Seminar is held on Wednesdays at 12:00-1:15 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer Uzma Khan.
- Meet the Speaker (for GSB faculty only)
Please select the link above to view the current schedule, then email Miriam Torres for an appointment.
New Knight Management Center Campus Map
Winter 2012 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| January 11 | Daniel Klapper Goethe University, Frankfurt (Visiting Stanford) |
The Impact of Intermediate Advertising Effects on Advertising Effectiveness and Profitability | 12:00-1:15 PM B400 |
| January 18 | Abigail Sussman Princeton University |
On Assets and Debt in the Psychology of Perceived Wealth | 12:00-1:15 PM B400 |
| January 25 | Kanishka Misra London Business School |
Robust Firm Pricing with Panel Data | 12:00-1:15 PM B400 |
| February 1 | Stephen Ryan MIT Department of Economics |
Market-based Emissions Regulation and the Evolution of Market Structure | 12:00-1:15 PM B400 |
| February 8 | Taly Reich Stanford-GSB Omair Akhtar Stanford-GSB |
The Sequencing Effect: Altering Consequences by Alternating the Sequence When Weak Arguments Increase Advocacy |
12:00-1:15 PM B400 |
| February 15 | Przemyslaw Jeziorski UC Berkeley, Haas School |
What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising | 12:00-1:15 PM B400 |
| February 22 | Oeystein Daljord |
12:00-1:15 PM B400 |
|
| February 29 | Dina Mayzlin Yale School of Management |
12:00-1:15 PM B400 |
|
| March 7 | Simona Botti London Business School |
12:00-1:15 PM B400 |
Spring 2012 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| April 11 | Nina Mazar University of Toronto |
12:00-1:15 PM B400 |
|
| April 18 | Ron Borkovsky
Rotman School of Management University of Toronto |
An Empirical Study of the Dynamics of Brand Building | 12:00-1:15 PM G101 |
| April 25 | Pradeep Chintagunta
The University of Chicago Booth School of Business |
12:00-1:15 PM B400 |
|
| May 2 | David Pizarro Cornell University |
12:00-1:15 PM B400 |
|
| May 9 | Masakazu Ishihara
NYU |
12:00-1:15 PM B400 |
|
| May 16 | Jean-Francois Houde
The University of Wisconsin Madison, Department of Economics |
12:00-1:15 PM B400 |
|
| May 23 | John Payne Duke University |
12:00-1:15 PM B400 |
|
| May 30 | Juanjuan Zhang
MIT Sloan Management |
12:00-1:15 PM B400 |
|
| June 6 | Tom Mayvis NYU |
12:00-1:15 PM B400 |
Autumn 2011 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| September 28 | Susan Broniarczyk The University of Texas at Austin |
Practice What You Preach? Advice-Giving and Vicarious Goal Progress (abstract) | 12:00-1:15 PM Faculty West Building W104 |
| October 5 | Spike Lee University of Michigan |
Metaphoric and Embodied Thinking: Implications for Consumer Judgement and Behavior | 12:00-1:15 PM Faculty West Building W104 |
| October 12 | Navdeep Sahni University of Chicago Booth School of Business |
Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment | 12:00-1:15 PM Faculty West Building W104 |
| October 19 | Minkyung Koo University of Illinois at Urbana-Champaign |
Lost in Translation: The Depleting Consequences of Culturally Mismatched Thinking Syles | 12:00-1:15 PM Faculty West Building W104 |
| October 26 | Pranav Jindal University of Chicago Booth School of Business |
Risk Preference and Demand Drivers of Extended Warranties | 12:00-1:15 PM Faculty West Building W104 |
| November 2 | Timothy Devinney University of Technology, Sydney |
Being in Good Standing: The Value of a Corporate Workplace & Social Reputation to Potential Executives | 12:00-1:15 PM Faculty West Buidling W104 |
| November 9 | Sam Maglio New York University |
Distance from a Distance: Psychological Distance Reduces Sensitivity to any Further Psychological Distance | 12:00-1:15 PM Faculty West Building W104 |
| November 18 | Jeff Galak Carnegie Mellon University |
The Malleability of Satiation | 12:00-1:15 PM C105 |
| November 30 | Minjung Park UC Berkeley |
A Dynamic Model of Subprime Mortgage Default: Estimation and Policy Implications | 12:00-1:15 PM Faculty West Buidling W104 |
| December 7 | Uri Simonsohn The Wharton School, University of Pennsylvania |
From False-Positive Psychology to Positively-False Science | 12:00-1:15 PM E104 |