2005-06 Marketing Seminars

Spring 2006	Speaker	Title	Time/Place
April 5	Cassie Mogilner Stanford GSB Leilei Gao Stanford GSB Monica Wadhwa Stanford GSB	Righting Wrongs: Promoting Consumer Forgiveness through Brand-Relationship Priming. The Shaken Self: Product Choice as Means to Recover from a Shaken Self-View A Bite to Whet the Reward Appetite: Influence of Sampling on Rewarding Behaviors	Noon-1:15 pm/Littlefield 104
April 12	Marketing Group Meeting	Marketing Group Meeting	Noon-1:15 pm/Littlefield 104
April 19	Piotr Winkielman UC San Diego	Why do we like things? Preferences, choices, and subjective experience Paper 1 Paper 2	Noon-1:15 pm/Littlefield 104
April 26 Joint with OB Seminar	Bertram Gawronski University of Western Ontario	Associative and Propositional Processes in Evaluation: A New Framework for the Study of Implicit and Explicit Attitude Change	Noon-1:15 pm/S150
May 3 Bay Area Colloquium Joint Seminar with UC-Berkeley and Santa Clara University	V. Seenu Srinivasan Stanford GSB Hai Che UC Berkeley	"Adaptive Self-Explication of Multi-Attribute Preferences" (Related Paper) "Marketing Segmentation and the Timing of Product Introductions Under Demand Uncertainty"	2:45-3:15 pm? Meet and Greet in Littlefield 107 3:15-4:30 pm? First Speaker 4:30-4:45 pm? Break 4:45-6:00 pm? Second speaker 6:00 pm? Dinner
May 10	Michal Maimaran Stanford GSB Aner Sela Stanford GSB Scott Shriver Stanford GSB	De gustibus non est disputandum? The Difference Between Criticizing and Defending Choices Language, Norms, and Brand Perceptions Variety in Horizontally Differentiated Markets: Do Consumers Value Product Line Length or Breadth?	Noon-1:15 pm/Littlefield 104
May 17	Alan Sorensen Stanford GSB	Incomplex Alternatives to Mixed Bundling	Noon-1:15 pm/Littlefield 104
May 24	Jonah Berger Stanford GSB	Why Tastes Die: Divergence in Cultural Practices Related Papers: From Whom Do People Diverge? Out-Group Similarity, Identify-Signaling, and Divergence Where Do People Diverge	Noon-1:15 pm/Littlefield 104
May 31	David Gal Stanford GSB	Perceptual Overlap and Spillover Effects on Consumer Judgment and Behavior	Noon-1:15 pm/Littlefield 104
June 7	Taylan V. Yildiz Stanford GSB	Learning Online Produce Quality	Noon-1:15 pm/Littlefield 104

Winter 2006	Speaker	Title	Time/Place
January 11	Lesley Chiou Assistant Professor of Economics Occidental College	Empirical Analysis of Retail Composition: Spatial Differentiation at Wal-Mart, Amazon.com, and Their Competitors	11:50-1:05 pm/L104
January 18	Ayelet Fishbach Assistant Professor of Behavioral Science University of Chicago	Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice	Noon-1:15 pm/S152
January 25	Connie Pechmann Professor of Marketing UC Irvine	An Experimental Investigation of an Entertainment Education Television Show about Adolescents Smoking: Effects on Norms and Intent	Noon-1:15 pm/S152
February 1	Matthew Osborne Dept. of Economics Stanford	Consumer Learning, Habit Formation and Heterogeneity: A Structural Examination	Noon-1:15 pm/S152
February 8	Marketing Group Meeting		Noon-1:15 pm/L243
February 15	Kathleen Vohs Assistant Professor of Marketing/ Logistics Management University of Minnesota	Decision Fatigue Exhausts Self-Regulatory Resources	Noon-1:15 pm/S152
February 22	A. Yesim Orhun UC Berkeley	Optimal Product Line Design when Consumers Exhibit Choice Set Dependent Preferences	Noon-1:15 pm/S152
March 1	Juanjuan Zhang UC Berkeley	The Sound of Silence	Noon-1:15 pm/S152
March 8	Eric Bradlow Professor of Marketing and Statistics Wharton School of Business	Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model	Noon-1:15 pm/S152
March 15	Ganesh Iyer Associate Professor of Marketing UC Berkeley	Corruptible Advice	Noon-1:15 pm/S152

Fall 2005	Speaker	Title	Time/Place
October 5	Sofia Berto Villas-Boas UC Berkeley	Can Appeals to Cooperation be Effective in Managing the Scarcity of a Vital Good? Responses to the 2004 Flu Vaccine Shortage	Noon-1:15 pm/L104
October 12	Debora Thompson University of Maryland	Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing	Noon-1:15 pm/L104
October 19	Yael Zemack-Rugar Duke	Consumer Mood-Regulation and Self-Control: A Strategic View Effects of Specific, Nonconscious Emotions on Self-Control Behavior	Noon-1:15 pm/L104
October 26	Deborah Small Wharton	Sympathy Biases	Noon-1:15 pm/L104
November 2	Simona Botti Cornell	The Dark Side of Choice: When Choosing Impairs Well-Being	3:45-5:00 pm/L243
November 9	Antonio Rangel Stanford	A Brain Process Model of Simple Economic Choice: Theory and Eye Tracking Experiments	Noon-1:15 pm/L104
November 16	Melissa Ferguson Cornell	Liking Is For Doing: The Effects of Goal Pursuit on Automatic Evaluation	Noon-1:15 pm/L104
November 21 Monday	Anja Lambrecht UCLA	Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs	Noon-1:15 pm/L103
November 30	Raphael Thomadsen UCLA	Competition and Price Discrimination in the Market for Mailing Lists	Noon-1:15 pm/L104
December 7	Brian Knutson Stanford	Neural Antecedents of Financial Decision-Making	Noon-1:15 pm/L104