Faculty Seminars

April 5

Cassie Mogilner
Stanford GSB

Leilei Gao
Stanford GSB

Monica Wadhwa
Stanford GSB

Righting Wrongs: Promoting Consumer Forgiveness through Brand-Relationship Priming.

The Shaken Self: Product Choice as Means to Recover from a Shaken Self-View

A Bite to Whet the Reward Appetite: Influence of Sampling on Rewarding Behaviors

Noon-1:15 pm/Littlefield 104

April 12

Marketing Group Meeting

Marketing Group Meeting

Noon-1:15 pm/Littlefield 104

April 19

Piotr Winkielman
UC San Diego

Why do we like things? Preferences, choices, and subjective experience
Paper 1

[ PDF 468KB]

Paper 2

[ PDF 124KB]

Noon-1:15 pm/Littlefield 104

April 26
Joint with OB Seminar

Bertram Gawronski
University of Western Ontario

Associative and Propositional Processes in Evaluation: A New Framework for the Study of Implicit and Explicit Attitude Change [ PDF 901KB]

Noon-1:15 pm/S150

May 3

Bay Area Colloquium

Joint Seminar with UC-Berkeley and Santa Clara University

V. Seenu Srinivasan
Stanford GSB

Hai Che
UC Berkeley

"Adaptive Self-Explication of Multi-Attribute Preferences" (Related Paper) [ PDF 800KB]

"Marketing Segmentation and the Timing of Product Introductions Under Demand Uncertainty"

2:45-3:15 pm? Meet and Greet in Littlefield 107

3:15-4:30 pm? First Speaker

4:30-4:45 pm? Break

4:45-6:00 pm? Second speaker

6:00 pm? Dinner

May 10

Michal Maimaran
Stanford GSB

Aner Sela
Stanford GSB

Scott Shriver
Stanford GSB

De gustibus non est disputandum? The Difference Between Criticizing and Defending Choices

Language, Norms, and Brand Perceptions

Variety in Horizontally Differentiated Markets: Do Consumers Value Product Line Length or Breadth?

Noon-1:15 pm/Littlefield 104

May 17

Alan Sorensen
Stanford GSB

Incomplex Alternatives to Mixed Bundling [ PDF 226KB]

Noon-1:15 pm/Littlefield 104

May 24

Jonah Berger
Stanford GSB

Why Tastes Die: Divergence in Cultural Practices

Related Papers:
From Whom Do People Diverge? Out-Group Similarity, Identify-Signaling, and Divergence [ PDF 262KB]

Where Do People Diverge [ PDF 234KB]

Noon-1:15 pm/Littlefield 104

May 31

David Gal
Stanford GSB

Perceptual Overlap and Spillover Effects on Consumer Judgment and Behavior

Noon-1:15 pm/Littlefield 104

June 7

Taylan V. Yildiz
Stanford GSB

Learning Online Produce Quality

Noon-1:15 pm/Littlefield 104

January 11

Lesley Chiou
Assistant Professor of Economics
Occidental College

Empirical Analysis of Retail Composition: Spatial Differentiation at Wal-Mart, Amazon.com, and Their Competitors [ PDF 310KB]

11:50-1:05 pm/L104

January 18

Ayelet Fishbach
Assistant Professor of Behavioral Science
University of Chicago

Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice [ PDF 119KB]

Noon-1:15 pm/S152

January 25

Connie Pechmann
Professor of Marketing
UC Irvine

An Experimental Investigation of an Entertainment Education Television Show about Adolescents Smoking: Effects on Norms and Intent [ PDF 209KB]

Noon-1:15 pm/S152

February 1

Matthew Osborne
Dept. of Economics
Stanford

Consumer Learning, Habit Formation and Heterogeneity: A Structural Examination [ PDF 447KB]

Noon-1:15 pm/S152

February 8

Marketing Group Meeting

Noon-1:15 pm/L243

February 15

Kathleen Vohs
Assistant Professor of Marketing/ Logistics Management
University of Minnesota

Decision Fatigue Exhausts Self-Regulatory Resources [ PDF 416KB]

Noon-1:15 pm/S152

February 22

A. Yesim Orhun
UC Berkeley

Optimal Product Line Design when Consumers Exhibit Choice Set Dependent Preferences [ PDF 435KB]

Noon-1:15 pm/S152

March 1

Juanjuan Zhang
UC Berkeley

The Sound of Silence [ PDF 347KB]

Noon-1:15 pm/S152

March 8

Eric Bradlow
Professor of Marketing and Statistics
Wharton School of Business

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model [ PDF 221KB]

Noon-1:15 pm/S152

March 15

Ganesh Iyer
Associate Professor of Marketing
UC Berkeley

Corruptible Advice [ PDF 284KB]

Noon-1:15 pm/S152

October 5

Sofia Berto Villas-Boas
UC Berkeley

Can Appeals to Cooperation be Effective in Managing the Scarcity of a Vital Good? Responses to the 2004 Flu Vaccine Shortage [ PDF 762KB]

Noon-1:15 pm/L104

October 12

Debora Thompson
University of Maryland

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing [ PDF 247KB]

Noon-1:15 pm/L104

October 19

Yael Zemack-Rugar
Duke

Consumer Mood-Regulation and Self-Control: A Strategic View [ PDF 115KB]

Effects of Specific, Nonconscious Emotions on Self-Control Behavior [ PDF 119KB]

Noon-1:15 pm/L104

October 26

Deborah Small
Wharton

Sympathy Biases [ PDF 96KB]

Noon-1:15 pm/L104

November 2

Simona Botti
Cornell

The Dark Side of Choice: When Choosing Impairs Well-Being [ PDF 200KB]

3:45-5:00 pm/L243

November 9

Antonio Rangel
Stanford

A Brain Process Model of Simple Economic Choice: Theory and Eye Tracking Experiments [ PDF 475KB]

Noon-1:15 pm/L104

November 16

Melissa Ferguson
Cornell

Liking Is For Doing: The Effects of Goal Pursuit on Automatic Evaluation [ PDF 415KB]

Noon-1:15 pm/L104

November 21
Monday

Anja Lambrecht
UCLA

Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs [ PDF 315KB]

Noon-1:15 pm/L103

November 30

Raphael Thomadsen
UCLA

Competition and Price Discrimination in the Market for Mailing Lists [ PDF 270KB]

Noon-1:15 pm/L104

December 7

Brian Knutson
Stanford

Neural Antecedents of Financial Decision-Making [ PDF 176KB]

Noon-1:15 pm/L104