2008-09 Marketing Seminars
The GSB Marketing Seminar is held on Wednesdays at 12:00-1:15 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer Uzma Khan.
- Meet the Speaker (for GSB faculty only)
Please select the link above to view the current schedule, then email Jeannine Williams for an appointment.
Spring 2009 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| April 8 | Brian Knutson Stanford University |
Anticipatory Effect: Neural Correlates and Consequences for Choice | 12:00-1:15 PM S152 |
| April 13 Monday |
Uma Karmarkar Stanford GSB (Behavioral) Ab Litt Stanford GSB (Behavioral) |
Trust Me, Maybe: The Effects of Source Certainty on Consumer Involvement and Persuasion Dissociating Valuation and Motivational Signals at the Time Decision Making (Abstract) |
12:00-1:15 PM S150 |
| April 15 | Noriko Kakihara Stanford GSB (Quantitative) Bryan Bollinger Stanford GSB (Quantitative) |
Effect of Social Influence in New Product Adoption: The Case of Toyota Prius in California
Green Technology Adoption: An Empirical Study of the Southern California Dry Cleaning Industry |
12:00-1:15 PM S151 |
| April 22 | Grainne Fitzsimons University of Waterloo |
Social Routes to Self-Regulation
(no paper) |
12:00-1:15 PM S152 |
| April 29 | Desmond Lo Santa Clara University |
Pre-commitment without Capacity Constraints: Achieving Cournot Outcomes under Bertrand Competition in Conventional Channels Appendices |
12:00-1:15 PM S152 |
| May 6 | Seenu Srinivasan Stanford University |
Assessing Presidential Priorities: A Comparison of Three Methods Abstract (no paper) |
12:15-1:30 PM S152 (Midterms) |
| May 13 | K. Sudhir Yale University |
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans | 12:00-1:15 PM S152 |
| May 20 | Jiwoong Shin Yale University |
A Customer Management Dilemma: When to Punish or Reward Own Customers | 12:00-1:15 PM S152 |
| May 27 | On Amir UC San Diego |
Reflexive Positivity: How Uncertainty Can Improve Promotions | 12:00-1:15 PM S152 |
| June 3 | Aner Sela Stanford GSB |
The Coincidence Heuristic | 12:00-1:15 PM S152 |
| June 10 | Scott Shriver Stanford GSB |
Market Entry with Complementary Products: An Empirical Model of Ethanol-Compatible Vehicle and Fuel Adoption | 12:00-1:15 PM S152 |
Winter 2009 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| January 21 Joint with OB |
Don Moore Carnegie Mellon University |
The Market for Overconfidence Competing To Be Certain (But Wrong): Social Pressure and Overprecision in Judgment |
12:00-1:15 PM S182 |
| January 28 | Kathleen Vohs University of Minnesota (visiting Stanford) |
Money Changes Personal and Interpersonal Behavior Related papers: Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior The Symbolic Power of Money: Reminders of Money Alter Social Distress and Physical Pain |
12:00-1:15 PM S151 |
| February 4 | Paulo Albuquerque University of Rochester |
Market Areas of Car Dealerships | 12:00-1:15 PM S151 |
| February 11 | Michel Wedel University of Maryland |
My Mobile Music: An Adaptive Personalization System for Digital Audio Players | 12:15-1:30 PM S151 (Mid-terms) |
| February 18 | Jeremy Fox University of Chicago |
A Simple Nonparametric Estimator for the Distribution of Random Coefficients in Discrete Choice Models | 12:00-1:15 PM S151 |
| February 25 | Anita Rao Stanford University Ping Li Stanford University |
Large Screens or More Shows: Multiplex Configuration in the Era of Digital Cinema Store Visit Decision and Inventory Stockpiling Behavior of Heterogeneous Consumers |
12:00-1:15 PM S151 |
| March 4 | Klaus Wertenbroch INSEAD/Visiting UC Berkeley |
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice | 12:00-1:15 PM S151 |
| March 11 | Darren Dahl University of British Columbia (visiting Stanford) |
Sex in Advertising: Gender Differences and the Role of Relationship Commitment | 12:00-1:15 PM S151 |
Fall 2008 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| October 1 | Harikesh Nair Stanford University |
Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort | 12:00-1:15 PM S182 |
| October 8 | Song Yao Duke University |
A Dynamic Model of Sponsored Search Advertising | 12:00-1:15 PM S150 |
| October 15 | Jun Kim UC Los Angeles |
Consumer Search and Online Demand for Durable Goods | 12:00-1:15 PM S151 |
| October 22 | Adam Alter Princeton University |
Overcoming Intuition: Metacognitive Difficulty Activates Analytic Reasoning (primary paper) Effects of Fluency on Psychological Distance and Mental Construal Practicing Short-Term Stock Fluctuations by Using Processing Fluency |
12:00-1:15 PM S151 |
| October 29 | Ran Kivetz Columbia University |
Complicating Choices | 12:00-1:15 PM S151 |
| November 5 | Min Koo University of Chicago |
The Influence of Looking Back or Ahead on Consumer Goal Pursuit based in part on: "Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation" | 12:00-1:15 PM S151 |
| November 12 | Brief faculty presentations of a current project | 12:00-1:15 PM S151 |
|
| November 19 | Kelly Goldsmith Yale University |
Ironic Effects of Goal Activation on Choice | 12:00-1:15 PM S150 |
| December 3 | No Seminar |