2009-10 Marketing Seminars
The GSB Marketing Seminar is held on Wednesdays at 12:00-1:15 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer James M. Lattin.
- Meet the Speaker (for GSB faculty only)
Please select the link above to view the current schedule, then email Miriam Torres for an appointment.
Winter 2010 | Speaker | Title | Time/Place |
|---|---|---|---|
| January 6 | Dan Bartels University of Chicago | Psychological Connectedness and Intertemporal Choice | 12:00-1:15 PM S150 |
| January 13 Joint with OB | Mike Norton Harvard University (visiting Stanford) | The Benefits of Prosocial Spending, for Individuals and Organizations | 12:00-1:15 PM S150 |
| January 27 | PhD Research Presentations Marketing Faculty and PhD students only. | 12:00-1:15 PM S150 and S151 | |
| February 3 | Jia Li Washington University | Compensation and Peer Effects in Competing Sales Teams | 12:00-1:15 PM L107 |
| February 12 Friday | Loran Nordgren Northwestern University | Temptation, Impulse, and Illusions of Self-Restraint | 12:00-1:15 PM S150 |
| February 19 Friday | Blake McShane University of Pennsylvania | Multivariate Visual Diffusion for Social Groups | 12:00-1:15 PM S150 |
| March 5 Friday | Carey Morewedge Carnegie Mellon University | Why and When Affective Forecasters Overestimate Comparative Value | 12:.0-1:15 PM S170 |
Spring 2010 | Speaker | Title | Time/Place |
|---|---|---|---|
| April 7 | Jonathan Levav Columbia University | Sequential Decisions and Product Customization The Effect of Decision Sequence on Consumer Search | 12:30-1:45 PM South Building 182 |
| April 14 | Shane Frederick Yale School of Management | Putative Causes of Anchoring | 12:30-1:45 PM Littlefield 107 |
| April 21 | Mitch Lovett Simon School of Business, Univ. Of Rochester | The Seeds of Negativity: Knowledge and Money | 12:30-1:45 PM South Building 182 |
| April 28 | Hema Yoganarsimhan UC Davis Business School | Impact of Social Network on Content Propagation: A Study using YouTube Data | 12:30-1:45 PM South Building 182 |
| May 5 | Minjae Song Simon School of Business, Univ. Of Rochester | Estimating Structural Models of Platform Competition in Two-Sided Markets | 12:30-1:45 PM South Building 182 |
| May 19 | Danny Oppenheimer Princeton Psychology | Cues Worth Weighting for: A Critical Evaluation of Cue Weighting in Judgment | 12:30-1:45 PM South Building 182 |
| May 26 | Andres Musalem Fuqua Business School, Duke | Structural Estimation of the Effect of Out-of-Stocks | 12:30-1:45 PM South Building 182 |
Fall 2009 | Speaker | Title | Time/Place |
|---|---|---|---|
| September 23 | Dmitri Byzalov Temple University | Unbundling Cable Television: An Empirical Investigation | 12:00-1:15 PM Littlefield 107 |
| September 30 Joint with OB | Nick Epley University of Chicago (visiting Stanford) | Self-Centered Social Exchange | 12:00-1:15 PM Littlefield 107 |
| October 7 | David Reiley Yahoo! Research | Retail Advertising Works! Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! | 12:00-1:15 PM S152 |
| October 14 | Bart Bronnenberg UC Los Angeles | The Evolution of Brand Preferences: Evidence from Consumer Packaged Goods | 12:00-1:15 PM S152 |
| October 21 | Alison Xu University of Illinois at Urbana-Champaign | The Influence of Past Behavior on Future Behavior: A Mind-Set Perspective (Summary) Related Papers: The Comparative Mind-Set The Effect of Mind-Sets on Consumer Decision Strategies | 12:00-1:15 PM S152 |
| October 28 | Marketing Faculty Lunch | Littlefield 112 | |
| November 4 | Joe Simmons Yale University | Are Crowds Wise When Predicting Against Point Spreads? It Depends on How You Ask | 12:00-1:15 PM S152 |
| November 11 | Seenu Srinivasan Stanford University | What if Marketers Put Customers Ahead of Profits? (abstract) | 12:00-1:15 PM S161 |
| November 18 | Loraine Lau-Gesk UC Irvine | Empathy Neglect in Embarrassment-Avoidance: Observations from an Outsider | 12:00-1:15 PM S152 |