Imagine if nonprofits could better understand how their donors make decisions or if donors focused their giving on the most impactful organizations.
Today’s charitable giving landscape is plagued by frictions and informational inefficiency. Many individuals express a desire to give, yet fail to follow through on their giving intentions. They further face a variety of frictions in evaluating which organizations make the best use of funds. As a result, charitable organizations face little external pressure to improve efficiency and measure impact.
Through our research projects and collaborations, we are working to improve the effectiveness of charitable giving by providing charities with stronger incentives to evaluate impact and improve efficiency, and motivating donors to give.