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Lessons to Learn from the Japanese...or Else
https://www.gsb.stanford.edu/faculty-research/publications/lessons-learn-japaneseor-else
Learning From Strategic Success and Failure
https://www.gsb.stanford.edu/faculty-research/publications/learning-strategic-success-failure
Comment: On The Negative Binomial Distribution
https://www.gsb.stanford.edu/faculty-research/publications/comment-negative-binomial-distribution
Individual Differences in Response to Consumer Promotions
https://www.gsb.stanford.edu/faculty-research/publications/individual-differences-response-consumer-promotions
Preferences for Strategic Alliance Attributes: Contrasts Between Korean and U.S. Managers
https://www.gsb.stanford.edu/faculty-research/publications/preferences-strategic-alliance-attributes-contrasts-between-korean-us
$FTROFF: A BASIC Program for Trade-Off Analysis, Technical Report No. 44
https://www.gsb.stanford.edu/faculty-research/books/ftroff-basic-program-trade-analysis-technical-report-no-44
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes
https://www.gsb.stanford.edu/faculty-research/publications/predictive-validity-trade-analysis-alternative-segmentation-schemes
Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis
https://www.gsb.stanford.edu/faculty-research/publications/predictive-validity-alternative-aggregation-schemes-conjoint-analysis
Trade Reaction to Manufacturer Promotions: A Preliminary Report
https://www.gsb.stanford.edu/faculty-research/publications/trade-reaction-manufacturer-promotions-preliminary-report
Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
https://www.gsb.stanford.edu/faculty-research/publications/conjoint-calibration-customercompetitor-interface-industrial-markets
Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments
https://www.gsb.stanford.edu/faculty-research/publications/communications-editor-use-regression-equations-predict-manpower
College on Marketing Proposed
https://www.gsb.stanford.edu/faculty-research/publications/college-marketing-proposed
Scrutinizing the MIS Myopia
https://www.gsb.stanford.edu/faculty-research/publications/scrutinizing-mis-myopia
Michael Hole
https://www.gsb.stanford.edu/programs/mba/life-community/alumni/voices/michael-hole
Bozoma Saint John on Showcasing Yourself — and the World
https://www.gsb.stanford.edu/insights/bozoma-saint-john-showcasing-yourself-world
The Outlook for MIS
https://www.gsb.stanford.edu/faculty-research/publications/outlook-mis
On Line Computer Applications in Marketing and Marketing Research
https://www.gsb.stanford.edu/faculty-research/publications/line-computer-applications-marketing-marketing-research
Individual Differences in Response to Consumer Promotions
https://www.gsb.stanford.edu/faculty-research/working-papers/individual-differences-response-consumer-promotions
Early Stage Financing
https://www.gsb.stanford.edu/insights/early-stage-financing
Season 2 Trailer
https://www.gsb.stanford.edu/insights/season-2-trailer
Getting to Know Jesper Sørensen
https://www.gsb.stanford.edu/exec-ed/difference/faculty/getting-know-jesper-sorensen
Successful Interviewing Strategies
https://www.gsb.stanford.edu/alumni/career-resources/video-library/successful-interviewing-strategies
Core Values: How to Lead Ethically and Why It Matters
https://www.gsb.stanford.edu/exec-ed/difference/core-values-how-lead-ethically-why-it-matters
Yulia Barinskaya
https://www.gsb.stanford.edu/programs/msx/life/students/voices/yulia-barinskaya
Orlando Bravo
https://www.gsb.stanford.edu/programs/mba/life-community/alumni/voices/orlando-bravo
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