By Joshua Spitzer, Stefanos Zenios
2006 | Case No. E214
EndoNav developed an innovative medical device that will make colonoscopy procedures easier and faster to perform and less painful to receive. In spite of excellent technology, IP protection, a reasonably large market, and relatively low regulatory risk, the founder (Jaime Vargas) and his business partner (Kenneth Kelley, GSB MBA 1987) are not able to secure venture funding. The company eventually decides that it must adapt its product and business plan so that it can be funded at a smaller scale by angel investors.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download