A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
Their goal: to speed the flow of research results and open access to ideas and knowledge.
New research says customized deals often backfire.
By making crucial changes to the normal supply chain supporting tourism, these researchers hope to alleviate rural poverty in an environmentally and economically sustainable way.
The authors of a new book on market research explain how a shift in consumer decision-making affects marketing.
Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
In his quarterly column, a Stanford professor of organizational behavior describes how group membership influences behavior.
A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
What neuroscience tells us about getting the best out of yourself, your colleagues, and the boss.
A game-changing idea can win or lose depending on how quickly the consumer “gets” it.