Since taking over as CEO of Zappos, Tony Hsieh has vowed to do whatever it takes to keep his employees, customers, and vendors happy. He told a business school audience his strategy leads to profits in the end.
Professor Seenu Srinivasan is recognized internationally for his work on consumer choice and sales force compensation, but as his peers testified during a gathering celebrating his 36-year academic career, Srinivasan is also revered as a teacher and mentor.
The Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford offered a new Design Thinking Boot Camp: From Insights to Innovation. The executive education course used hands-on projects to teach a design thinking process that helps organizational leaders drive innovation.
Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.
Identical messages can have different impacts depending on whether they are couched as "I think" or "I feel," says Stanford Graduate School of Business Marketing Professor Zakary Tormala.
One benefit of knowing you're in the minority is a clearer sense of self, says marketing Professor S. Christian Wheeler. Business organizations, which have been shown to improve their decision making when diverse ideas are present, may therefore want to think about more structured ways for encouraging naysayers to speak up.
Consumers frequently stereotype nonprofits as warm, generous and caring organizations, but assume their business abilities will be less competent than their for-profit peers’. In contrast, for-profit companies are stereotyped as more competent with a balance sheet, but are not necessarily socially aware. Understanding these views can affect how both groups do business.