When consumers get mild doses of negative information about a product or service, news about the blemish may actually strengthen their positive impression say researchers. This finding could affect online ads or even face-to-face sales processes say Baba Shiv and Zakary Tormala of the Stanford Graduate School of Business.
Policy makers need to understand how early-stage companies in their own area work, rather than try to create another Silicon Valley, says Stanford management professor George Foster. He is coauthor of a new report published by the World Economic Forum.
Corporate governance experts from Stanford Graduate School of Business say criticism of CEO pay might be off the mark.
Costa Rica now exports 4,000 products and is working to attract more technology companies President Laura Chinchilla told a Stanford Graduate School of Business audience as the nation broadens its economic base from the focus on eco-tourism.
New Book (Corporate Governance Matters by Professor David Larcker and Brian Tayan) from Stanford Graduate School of Business Showcases Research into How Boards Can Govern Better.
A new generation of medical "rock stars" are blending cutting-edge technology with reams of old-fashioned data to help drive innovation, said Todd Park, chief technology officer of the U.S. Department of Health and Human Services, and one of the participants in the 2011 Healthcare Summit held at the Stanford Graduate School of Business.
Iger and Disney Have Survived Singing Cops and Moms on Mars.
Data, its uses, abuses, influence, and future possibilities--was the focus of attention for sold-out TEDx conference attendees who gathered at the Stanford Graduate School of Business.
As Japan shifts from disaster relief to rebuilding, GSB alumni see opportunities for change and renewal.
In a Stanford course, Jane Chen finds her passion is saving babies