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grapes on the vine
A Fine Wine: Do Labels Make a Difference?

Research from Stanford's Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.

You Can't Buy It If You Don't Know It Exists

Rock groups can lose as much as 40% of their potential sales because consumers don’t know enough about them, says the Stanford Business School’s Alan Sorensen. There are lots of crowded markets out there where lack of information skews sales.

Courting So-So Customers Can Be Good for Business

Marketers often lavish attention on their best customers, but Stanford Graduate School of Business researchers James M. Lattin and V. Srinivasan suggest it may be more cost effective to increase their spending on clients who only occasionally use their products or services.

How Good Are Commercial Corporate Governance Ratings?

Being Jilted Can Make You Yearn More—or So You Think

Foster a More “Giving” Identity to Rouse Donors and Volunteers

India's Slums Represent Complex Political and Social Issues

 Job Hunter's Toolbox

Five Stanford MBA Students Honored as 2010 Siebel Scholars

Stanford GSB News -
08.01.09

Foster a More “Giving” Identity to Rouse Donors and Volunteers

Research Underpins SEC Scrutiny of Scheduled Insider Trades

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