Publications by Golub Capital Social Impact Lab

Browse or search publications from faculty affiliated with the lab.

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Journal Article

Presidential Address: The Economist as Designer in the Innovation Process for Socially Impactful Digital Products

Susan Athey
American Economic Review April2025 Vol. 115 Issue 4

This paper provides an economic perspective on data-driven innovation in digital products, focusing on the role of complex experiments in measuring and improving social impact. The discussion highlights how tools and insights from economics…

Journal Article

On Synthetic Difference-in-Differences and Related Estimation Methods in Stata

Damian Clarke, Daniel Pailañir, Susan Athey, Guido W. Imbens
The Stata Journal: Promoting Communications on Statistics and Stata December2024 Vol. 24 Issue 4

In this article, we describe a computational implementation of the synthetic difference-in-differences (SDID) estimator of Arkhangelsky et al. (2021, American Economic Review 111: 4088-4118) for Stata. SDID can be used in many…

Working Paper

Service Quality in the Gig Economy: Empirical Evidence about Driving Quality at Uber

Susan Athey, Juan Camilo Castillo, Bharat Chandar
September2024

The rise of marketplaces for goods and services has led to changes in the mechanisms used to ensure high quality. We analyze this phenomenon in the Uber market, where the system of pre-screening that prevailed in the taxi industry has been…

Working Paper

The Value of Non-traditional Credentials in the Labor Market

Susan Athey, Emil Palikot
April2024

This study investigates the labor market value of credentials obtained from Massive Open Online Courses (MOOCs) and shared on business networking platforms. We conducted a randomized experiment involving more than 800,000 learners, primarily from…

Journal Article

Battling the Coronavirus ‘Infodemic’ among Social Media Users in Kenya and Nigeria

Molly Offer-Westort, Leah R. Rosenzweig, Susan Athey
Nature Human Behaviour March2024

How can we induce social media users to be discerning when sharing information during a pandemic? An experiment on Facebook Messenger with users from Kenya (n = 7,498) and Nigeria (n = 7,794) tested interventions designed to…

Journal Article

Can Personalized Digital Counseling Improve Consumer Search for Modern Contraceptive Methods?

Susan Athey, Katy Bergstrom, Vitor Hadad, Julian C. Jamison, Berk Özler, Luca Parisotto, Julius Dohbit Sama
Science Advances October2023 Vol. 9 Issue 40

This paper analyzes a randomized controlled trial of a personalized digital counseling intervention addressing informational constraints and choice architecture, cross-randomized with discounts for long-acting reversible contraceptives (LARCs),…

Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

Susan Athey, Shawn Allen Cole, Shanjukta Nath, S. Jessica Zhu
August2023

ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define,…

Working Paper

Battling the Coronavirus Infodemic Among Social Media Users in Africa

Molly Offer-Westort, Leah R. Rosenzweig, Susan Athey
January2023

During a global pandemic, how can we best prompt social media users to demonstrate discernment in sharing information online? We ran a contextual adaptive experiment on Facebook Messenger with users in Kenya and Nigeria and tested 40 combinations…

Journal Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

Susan Athey, Kristen Grabarz, Michael Luca, Nils Wernerfelt
Proceedings of the National Academy of Sciences January2023 Vol. 120 Issue 5

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested…

Working Paper

Personalized Recommendations in EdTech: Evidence from a Randomized Controlled Trial

Keshav Agrawal, Susan Athey, Ayush Kanodia, Emil Palikot
December2022

We study the impact of personalized content recommendations on the usage of an educational app for children. In a randomized controlled trial, we show that the introduction of personalized recommendations increases the consumption of content in…

Working Paper

Emotion- Versus Reasoning-Based Drivers of Misinformation Sharing: A Field Experiment Using Text Message Courses in Kenya

Susan Athey, Matias Cersosimo, Kristine Koutout, Zelin Li
November2022

Two leading hypotheses for why individuals unintentionally share misinformation are that 1) they are unable to recognize that a post contains misinformation, and 2) they make impulsive, emotional sharing decisions without thinking about whether a…

Working Paper

Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces

Susan Athey, Dean Karlan, Emil Palikot, Yuan Yuan
November2022

Online platforms often face challenges being both fair (i.e., non-discriminatory) and efficient (i.e., maximizing revenue). Using computer vision algorithms and observational data from a microlending marketplace, we find that choices made by…

Journal Article

Estimating Experienced Racial Segregation in U.S. Cities Using Large-Scale GPS Data

Susan Athey, Billy Ferguson, Matthew Gentzkow, Tobias Schmidt
Proceedings of the National Academy of Sciences of the USA November162021 Vol. 118 Issue 46

We estimate a measure of segregation, experienced isolation, that captures individuals’ exposure to diverse others in the places they visit over the course of their days. Using Global Positioning System (GPS) data collected from smartphones, we…

Working Paper

Shared Decision-Making: Can Improved Counseling Increase Willingness to Pay for Modern Contraceptives?

Susan Athey, Katy Bergstrom, Vitor Hadad, Julian C. Jamison, Berk Özler, Luca Parisotto, Julius Dohbit Sama
September2021

Long-acting reversible contraceptives are highly effective in preventing unintended pregnancies, but take-up remains low. This paper analyzes a randomized controlled trial of interventions addressing two barriers to long-acting reversible…

Journal Article

Integrating Explanation and Prediction in Computational Social Science

Jake M. Hofman, Duncan J. Watts, Susan Athey, Filiz Garip, Thomas L. Griffiths, Jon Kleinberg, Helen Margetts, Sendhil Mullainathan, Matthew J. Salganik, Simine Vazire, Alessandro Vespignani , Tal Yarkoni
Nature June2021 Vol. 595 Issue 866

Computational social science is more than just large repositories of digital data and the computational methods needed to construct and analyze them. It also represents a convergence of different fields with different ways of thinking about and…

Journal Article

SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements

Susan Athey, Francisco J. R. Ruiz, David M. Blei
Annals of Applied Statistics March2020 Vol. 14 Issue 1

We develop SHOPPER, a sequential probabilistic model of shopping data. SHOPPER uses interpretable components to model the forces that drive how a customer chooses products; in particular, we designed SHOPPER to capture how items interact with…

Journal Article

Economists (and Economics) in Tech Companies

Susan Athey, Michael Luca
Journal of Economic Perspectives December2019 Vol. 33 Issue 1

As technology platforms have created new markets and new ways of acquiring information, economists have come to play an increasingly central role in tech companies-tackling problems such as platform design, strategy, pricing, and policy. Over the…

Journal Article

Estimation and Inference of Heterogeneous Treatment Effects using Random Forests

Stefan Wager, Susan Athey
Journal of the American Statistical Association June62018 Vol. 113 Issue 523

Many scientific and engineering challenges—ranging from personalized medicine to customized marketing recommendations—require an understanding of treatment effect heterogeneity. In this article, we develop a nonparametric causal forest …

Working Paper

Matrix Completion Methods for Causal Panel Data Models

Susan Athey, Mohsen Bayati, Nick Doudchenko, Guido W. Imbens, Khashayar Khosravi
2017

In this paper we develop new methods for estimating causal effects in settings with panel data, where a subset of units are exposed to a treatment during a subset of periods, and the goal is estimating counterfactual (untreated) outcomes for the…