Design Thinking is About Doing

A scholar shows how design thinking and lean startup methodology can help entrepreneurs quickly transform their big idea from a rough sketch on the back of a napkin into a real world product. In this video, Stefanos Zenios provides tips on how to get customer feedback, create effective prototypes, and facilitate more productive brainstorming sessions.

• Why is brainstorming a good way to generate new ideas? 0:05
• How do you facilitate brainstorming among different personality types? 1:00
• What’s the best way to find out what your customer needs? 1:41
• Why are immersion and empathy critical to the design thinking process? 2:52
• What are the benefits of building a prototype? 3:31
• How do you prototype a business model? 4:28
• Does design thinking generate better ideas? 7:04
• Can anybody be creative? 7:34