Industry Analysis
Jesper Sorensen
Leaders of both for-profit and non-profit organizations need to understand their environments to succeed, since it is the relative scarcity and abundance of resources in the environment that determine the organization’s potential. In strategy, “industry analysis” is the primary tool used for making sense of the environment and identifying key opportunities and threats. Industry analysis is useful for understanding not only which opportunities are worth pursuing (or activities should be exited), but also plays a very important role in shaping the strategy of the firm: not all strategies will work in all environments. In these sessions, we will use the circus industry to increase your familiarity with the tools of industry analysis, and to demonstrate the importance of integrating industry analysis and strategy.
Financial Markets and Shareholder Value
Paul Pfleiderer
In this session we will introduce and discuss most of the major financial concepts used each and every day in the for-profit world and discuss how these concepts are at the core of decision-making in the for-profit sector. We will then ask how, if at all, these concepts apply to the not-for-profit sector. In particular we will focus on how risk and the time value of money should be accounted for in the non-profit world.
Social Entrepreneurship and Innovation
Jim Phills
This session will explore the innovative ways in which three renowned social entrepreneurs have adapted the best of contemporary business practices and embraced market principles to develop products and services that create tremendous social – as well as economic—value. These individuals demonstrate the ways in which passion and creativity can generate opportunities in markets that have traditionally neglected by established (typically for-profit) competitors. Moreover, their stories also inspire by demonstrating the potential that individuals and organizations have to make a positive difference in the world.
Building Strong (Nonprofit) Brands
Jennifer Aaker
Building Strong (Nonprofit) BrandsIn this session we’ll discuss the basics of what it takes to build a strong brand. We’ll highlight factors such as brand awareness (as measured with recall and recognition), brand attributes, consumer judgments and feelings, as well as the nature and strength of the consumer-brand relationship. We'll also focus on the consequences that result from active management of such intangibles.





