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Does Consumer Happiness = Time or Money Spent?

Sam Goldman and Ned Tozun

Turning on The Light For Customers on Tiny Incomes

Most Gamblers Are Just Out for Fun

Marketing Obama’s Stimulus Package: It Depends

It Really IS The Thought That Counts

Should Charities Ask for Time Before Money?

Businesses Can Win the Competition With Open-Source Technology

Can Polling Location Influence How Voters Vote?

Want (Your Product) to Look Good? Follow Something that Looks Bad

Challenging Work and Corporate Responsibility Will Lure MBA Grads

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For Buyers, More Choice Means Better Quality

Music Industry Could Use Internet Piracy to Strategic Advantage

Calculating the Dollar Value of Brand Equity

When Does Culture Matter in Marketing?

Franchisers Protect Valuable Brands Through Higher Company Ownership

Consumers Feast on Restaurant Ratings

Emotions Can Negatively Impact Investment Decisions

Let Them Eat Cake: How Thoughts of Death Affect Consumer Behavior

Asking Consumers to Compare May Have Unintended Results

The Four-Minute Search for the Perfect Mate

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