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MercadoLibre Is Sweeping Latin America’s Internet Sales Market

Price of a Medication May Affect How Well It Works

Customer Behavior - Be Careful to Segment

How Dividends Encourage Consumer Spending

Does a Wine's Pricetag Affect Its Taste?

Too Much Popularity Can Make Items Uncool

Buyer Beware: Shopping Can Lead to More … Well … Shopping

A Brand Is a Promise to a Customer

To Increase Charitable Donations, Appeal to the Heart — Not the Head

Time Pressures Color Consumer Decisions Say Researchers

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Even the Furniture Can Affect Business Attitudes

Valuing Bestselling Books

Too Much Choice Can Hurt Brand Performance

MBA Graduates Want to Work for Caring and Ethical Employers

Are Discount Tickets Good for Business?

Highly Trusted Brands Run More Risk of Offending Customers

Slow Growth for Business-to-Business Online Buying

Make Mine a Microbrew

Principles of Internet Marketing

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