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How Consumers Reacted to 2020’s Flood of Corporate “Confessions”
Flipping the PR playbook by admitting wrongdoing can improve a firm’s image and mobilize support for social causes, according to new research.
A Sense of Community Helped Spread COVID Conspiracies on Twitter
New research explores what motivated people to share increasingly bizarre theories about the pandemic.
Gil-li Vardi: Can Businesses Learn from Military Strategy?
A military historian says organizational assumptions are rarely correct.
