In just minutes online, you leave a rich digital trail behind. Data scientist Michal Kosinski developed a powerful algorithm that collects all those digital crumbs and creates a profile of you so intimate it might even surprise your spouse.

 

Technology & AI
Share on X Share on Linkedin Share on Facebook Share on Email
Copy Link Copied to clipboard

For media inquiries, visit the Newsroom.

Editor’s Picks

The Data-AI Train Is Leaving the Station
illustration of 4 business people looking to the right, and one business person looking up and to the left at a large lightbulb.
To Discover Breakthrough Ideas, Look to the Outsiders
Human First: Designing Artificial Intelligence That Elevates Us

Related

Michal Kosinski

Michal Kosinski

Associate Professor of Organizational Behavior

Explore More

June 11, 2025

The AI Prescription for Healthcare

AI has the potential to reshape medicine. But translating promise into solutions for providers and patients is a high-stakes challenge.