Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?
A marketing professor explores how our behavior is influenced by others.
A marketing professor says understanding the sway our friends and neighbors have over us — inflight or on the ground — could help marketers reach new customers in an array of industries.
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Magic Words: Change What You Say to Inspire and Influence Others
In this episode, Jonah Berger, PhD ’07, shares the secret to persuading others and getting your ideas to catch on.
Auto-Renew Snags New Subscribers — But It’s Not a Good Way to Keep Them
Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
Effective Recommendations Are Better Heard Than Seen
Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.