You are here

› Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?
Marketing
Video

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.
June 22, 2015|by Beth Rimbey

A marketing professor says understanding the sway our friends and neighbors have over us — inflight or on the ground — could help marketers reach new customers in an array of industries.

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

Marketing
http://stanford.io/1Bx4nIJ
For media inquiries, visit the Newsroom.
Explore More

Insights

A Nigerian woman sits in a tailoring shop. Credit: Reuters/Akintunde Akinley
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Marketing

Insights

Children drink soda as they sit in the shade on a hot day. Credit: Reuters/Lucy Nicholson
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Marketing

Insights

A woman uses the remote to change the channel on the TV. Credit: iStock/franckreporter
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
Marketing

Programs for Individuals

Programs for Organizations

The Difference

Admission

Our Mission

Transformation Program

Coaches & Consultants

Student Internships

Research