Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

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Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

A marketing professor says understanding the sway our friends and neighbors have over us — inflight or on the ground — could help marketers reach new customers in an array of industries.

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

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