Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

June 22, 2015

| by Beth Rimbey

A marketing professor says understanding the sway our friends and neighbors have over us — inflight or on the ground — could help marketers reach new customers in an array of industries.

For media inquiries, visit the Newsroom.

Explore More