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To Make Influencers Seem More Authentic, Just Add #Friends
Instagram personalities see a boost in engagement when they post about their close relationships.
Class Takeaways — The Fundamentals of Effective Selling
Five lessons in five minutes: Professor Jim Lattin and Lecturer Barry Rhein on curiosity-based selling
Indulging in a Guilty Pleasure? Don’t Put It on the Card.
Consumers reach for cash when they want to forget about purchases they may regret later.
