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The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.
One Weird Trick to Get Americans to Claim the Money the Government Owes Them
Instilling a sense of ownership over benefits can help people shed their aversion to “handouts.”
Would a Hungry Robot Choose Carrots Over a Candy Bar?
Comparing our bodies to machines can encourage healthy eating — or backfire.
