Rose Marcario: Environmentalism Is for Everyone

Audio

Rose Marcario: Environmentalism Is for Everyone

On this podcast episode, the CEO of Patagonia sits down with students and shares why she believes that sustainability should be part of every company’s business plan.

Outdoor retailer Patagonia is known for its outspoken environmental activism, and Rose Marcario is the driving force behind that message.

She left behind a lucrative career in private equity to join the company in 2008. Now, as CEO, she’s working to cultivate the “self-examining” culture that drew her to Patagonia in the first place. Her priorities include promoting long-term thinking, instituting sustainable practices at all levels of the business, and encouraging competitors to do the same.

During a visit to Stanford GSB in February 2020, Marcario joined Tara Hill, MBA ’20, in a conversation on how Patagonia is setting a new standard for environmental stewardship.

Marcario

Stanford GSB’s View From The Top is the dean’s premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund. During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career.

For media inquiries, visit the Newsroom.
Explore More

Insights

Two people speaking in a board room. Credit: Elena Zhukova
August 5, 2020
Video

The Strategic Importance of Empathy

The key to dealing with difficult people is learning to widen your perspective.

Insights

Amanda North with an artisan. Credit: Tina Conway
July 31, 2020
Written

Hard Lesson: How to Land Safely When a Firm Won’t Fly

Amanda North, MBA ’82, looks back on the painful experience of shutting down a business that had once been her dream.

Insights

A door from a dark room leads to bright open sky. Credit: Illustration by Tricia Seibold, iStock/supakritpumpy
July 23, 2020
Written

How to Be a Good Boss in Trying Times

Offering compassion, predictability, and control can help, say two Stanford experts.