Outdoor retailer Patagonia is known for its outspoken environmental activism, and Rose Marcario is the driving force behind that message.
She left behind a lucrative career in private equity to join the company in 2008. Now, as CEO, she’s working to cultivate the “self-examining” culture that drew her to Patagonia in the first place. Her priorities include promoting long-term thinking, instituting sustainable practices at all levels of the business, and encouraging competitors to do the same.
During a visit to Stanford GSB in February 2020, Marcario joined Tara Hill, MBA ’20, in a conversation on how Patagonia is setting a new standard for environmental stewardship.
Stanford GSB’s View From The Top is the dean’s premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund. During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career.