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February 01, 2006
Written
Calculating the Dollar Value of Brand Equity
Researchers develop a method for managers to figure out how much more a company will earn if it invests in certain branding initiatives.
January 01, 2006
Written
The High Price of Internet Keyword Auctions
A scholar shows how the current mechanism could be adjusted to create an auction that better serves advertisers.
December 01, 2005
Written
Executive Hubris Distorts Investment Decisions
Behavioral economists show that overconfident leaders tend to use way more of their company's internal cash flow to fund new projects.
November 01, 2005
Written
Al Gore: Factoring Earth into the Balance Sheet
The former Vice President says integrating environmental responsibility with business is "one of the most critical decisions" facing our entire world.
November 01, 2005
Written
Colin Powell: “Never Show Fear or Anger”
The former U.S. secretary of state says effective leadership is about getting the most out of people.
November 01, 2005
Written
How Franchisers Protect Brand Reputation
Research shows companies that spend heavily on advertising to build brand reputation own a higher percentage of franchise outlets for that brand.
November 01, 2005
Written
Nonfinancial Data Can Predict Future Profitability
A professor of accounting shows that no single customer relationship metric can be used to predict future earnings.
November 01, 2005
Written
Vyomesh Joshi: The Business Plan is Simple, Executing It is Hard
The executive from HP's imaging and printing group explains the five pillars of a sustainable business, and how to see them through.
November 01, 2005
Written
When Does Culture Matter in Marketing?
Research explores the circumstances under which culture influences consumer-purchasing decisions.
November 01, 2005
Written
Why You Shouldn't Discount Financial Statements
New research shows that financial ratios are still quite effective at predicting bankruptcy.
October 01, 2005
Written
Consumers Feast on Restaurant Ratings
A professor looks at the effects of information on consumers and market outcome.
September 13, 2005
Written
When Disaster Strikes, Supply Chain Efforts Can Enhance Relief Work
The one-day “Effective Disruption Management” seminar was aimed at improving the effectiveness of major international disaster efforts.
September 01, 2005
Written
Baba Shiv: Emotions Can Negatively Impact Investment Decisions
Research shows that how we feel can be the key to our success.
September 01, 2005
Written
Baba Shiv: How Thoughts of Death Affect Consumer Behavior
Researchers explore how feelings about mortality affect our self-esteem.
September 01, 2005
Written
Co-Financing Doesn't Make Movies More Profitable
An economist says that for movie studios, sharing costs and profits is just as risky as going it alone.
September 01, 2005
Written
Integrated Systems Improve Medical Care and Control Costs
Research says proposals to move away from managed care would be a mistake.
July 01, 2005
Written
Asking Consumers to Compare May Have Unintended Results
A professor of marketing says telling people to make comparisons, can "change the behavior of consumers in very fundamental ways."
July 01, 2005
Written
The Four-Minute Search for the Perfect Mate
Through the lens of dating, a marketing professor looks at how people make choices.
June 01, 2005
Written
Bad Preparation Puts Community College Students at Risk
A scholar examines the state of American education.
June 01, 2005
Written
Caution About a Bioterror Attack on the U.S. Milk Supply
A scholar imagines the worst — and puts together mathematical models to help determine how best to prepare for it.
June 01, 2005
Written
Jeffrey Pfeffer: Untested Assumptions May Have a Big Effect
A professor of organizational behavior says senior leaders need to understand how their mental models of business affect organizational performance.
June 01, 2005
Written
The G8 Debt Relief Plan May Not Help
A move to forgive $40 billion in debt owed by the world's poorest nations is unlikely to result in large benefits for the struggling countries.
June 01, 2005
Written
The Surprising Reason Urban Schools Attract Less Qualified Teachers
New research shows that teachers seeking their first jobs overwhelmingly choose school districts near to where they grew up.
June 01, 2005
Written
When First Impressions Flop: The Power of Getting a Second Chance
Opportunities to show different sides of yourself to bosses and colleagues in numerous situations is critical to career advancement.