Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.

November 27, 2019

| by Beth Rimbey


Marketing junk food to kids works, but what if you used the same tools to convince kids that healthy foods were better?

Stanford Graduate School of Business Associate Professor Szu-chi Huang tested the theory and found the right message can change behavior and could be key to reversing a global epidemic.

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