Organizational Behavior
Why Hollywood and Silicon Valley Need Each Other
Sophisticated audiences want good stories and new ways to watch.
January 31, 2017
| by
Beth Rimbey
Two-time Oscar winner Bill Guttentag explains how young tech companies are working with Hollywood’s old guard to produce some of the best content in years.
For media inquiries, visit the Newsroom.
Explore More

How to Stay Ahead When the Rules Change
A Stanford business professor infiltrates the ever-shifting world of eSports to unearth new lessons in corporate adaptability.

What Business Can Learn from Protestors
Protests do more than draw attention to causes. They can also spur innovation.

Managers Are Not Always the Best Judge of Creative Ideas
A professor turns to circus acts to determine how to predict the success of ideas.