Market Research & Handbooks

Market research and industry handbooks are available to the current Stanford University community.

For latest editions, please go to RKMA Market Research Handbook Series.

Business to Business Marketing Handbook

2016–17

Biotech – Life Sciences

2014 | 2013

Chain Pharmacy Industry Profile

2009–10

Consumer Behavior

2015–16 | 2008

Consumer Marketing Handbook

2016–17

Consumer Use of Internet & Mobile Web

2016–17 | 2008

Entertainment, Media and Advertising Market Research Handbook

2015–16 | 2013 | 2012 | 2009 | 2007

Healthcare Business Market Research Handbook

2015–16 | 2013 | 2012 | 2011 | 2010 |

2009 | 2008

India Roundup

2012 | 2011 | 2010 | 2009 | 2008 | 2007

International Consumer Markets

2016–17

Leisure Market Research Handbook

2015–16 | 2012–13 | 2010 | 2008

Restaurant, Food & Beverage Market Research Handbook

2016–17

Restaurant Industry Operations Report

2013 | 2010

Retail Business Market Research Handbook

2015–16 | 2013 | 2012 | 2011 | 2009 | 2008

Retail Industry Indicators

2008

Search Marketing Benchmark Report

2012 | 2011 | 2009

Social Marketing Benchmark Report

2011

Sports Business in Numbers

2011

Sports Marketing Report

2016–17 | 2014 | 2013 | 2012 | 2009 | 2008

The State of the Brain Fitness Market

2010 | 2008

Travel & Tourism Market Research Handbook

2015–2016

Trends in the Hotel Industry

2015 | 2014 | 2013 | 2012 | 2011 | 2010

Worldwide Luxury Markets Monitor

2014 | 2010