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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
https://www.gsb.stanford.edu/faculty-research/research/publications/approach-measurement-analysis-prediction-brand-equity-its
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
https://www.gsb.stanford.edu/faculty-research/publications/understanding-firm-physician-consumer-choice-behavior-health-care
A Principal-Agent Model for Product Specification and Production
https://www.gsb.stanford.edu/faculty-research/research/publications/principal-agent-model-product-specification-production
Fair Values and Financial Statement Volatility
https://www.gsb.stanford.edu/faculty-research/publications/fair-values-financial-statement-volatility
Stanford's Experience with Managed Competition
https://www.gsb.stanford.edu/faculty-research/publications/stanfords-experience-managed-competition
Partnership in a Dynamic Production System with Unobservable Actions and Noncontractible Output
https://www.gsb.stanford.edu/faculty-research/research/publications/partnership-dynamic-production-system-unobservable-actions
Bringing the Frame into Focus
https://www.gsb.stanford.edu/faculty-research/publications/bringing-frame-focus
Mutual Fund Flows and Performance in Rational Markets
https://www.gsb.stanford.edu/faculty-research/research/publications/mutual-fund-flows-performance-rational-markets
Anonymity, Adverse Selection and the Sorting of Interdealer Trades
https://www.gsb.stanford.edu/faculty-research/publications/anonymity-adverse-selection-sorting-interdealer-trades
Alternative Models for Capturing the Compromise Effect
https://www.gsb.stanford.edu/faculty-research/publications/alternative-models-capturing-compromise-effect
From Power to Action
https://www.gsb.stanford.edu/faculty-research/publications/power-action
Out of Step, Out of Office: Congressional Voting and Elections
https://www.gsb.stanford.edu/faculty-research/publications/out-step-out-office-congressional-voting-elections
The Challenge of Teams
https://www.gsb.stanford.edu/faculty-research/publications/challenge-teams
Does Meeting Expectations Matter? Evidence from Analyst Forecast Revisions and Share Prices
https://www.gsb.stanford.edu/faculty-research/publications/does-meeting-expectations-matter-evidence-analyst-forecast-revisions
Choice and the Internet: From Clickstream to Research Stream
https://www.gsb.stanford.edu/faculty-research/publications/choice-internet-clickstream-research-stream
Option Exercise Games: An Application to the Equilibrium Investment Strategies of Firms
https://www.gsb.stanford.edu/faculty-research/publications/option-exercise-games-application-equilibrium-investment
Analyst Coverage and Intangible Assets
https://www.gsb.stanford.edu/faculty-research/publications/analyst-coverage-intangible-assets
Party Discipline and Measures of Partisanship
https://www.gsb.stanford.edu/faculty-research/publications/party-discipline-measures-partisanship
Specification Analysis of Affine Term Structure Models
https://www.gsb.stanford.edu/faculty-research/publications/specification-analysis-affine-term-structure-models
What Do Groups Learn from Their Worldliest Members? Direct and Indirect Influence in Dynamic Teams
https://www.gsb.stanford.edu/faculty-research/publications/what-do-groups-learn-their-worldliest-members-direct-indirect
Biases and Lags in Book Value and Their Effects on the Ability of the Book-to-Market Ratio to Predict Book Return on Equity
https://www.gsb.stanford.edu/faculty-research/publications/biases-lags-book-value-their-effects-ability-book-market-ratio-predict
The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation
https://www.gsb.stanford.edu/faculty-research/publications/predictive-power-internet-based-product-concept-testing-using-visual
Predictive Validation of Multiattribute Choice Models
https://www.gsb.stanford.edu/faculty-research/publications/predictive-validation-multiatribute-choice-models
Modeling Term Structures of Defaultable Bond Yields
https://www.gsb.stanford.edu/faculty-research/research/publications/modeling-term-structures-defaultable-bond-yields
Heart and Mind in Conflict: Interplay of Affect and Cognition in Consumer Decision Making
https://www.gsb.stanford.edu/faculty-research/publications/heart-mind-conflict-interplay-affect-cognition-consumer-decision
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