Launched in 2007, SeaMicro developed one of the most innovative server products to hit the market in over a decade. The SM10000 consumed one-quarter the power and space of conventional server products, thereby addressing a significant and growing pain point, particularly among Web 2.0 companies. As these companies increased their computer power through the addition of tens of thousands of servers, their data centers expanded as well, creating major issues around the availability and costs associated with electricity, cooling and physical space. Though SeaMicro’s founders were confident that their product would address this significant market need, they faced initial resistance from the investment community based largely on the recent failures of a handful of newly emergent server companies, combined with the oligopoly structure of the server market dominated by HP, Dell and IBM. The case profiles SeaMicro’s voyage navigating through these obstacles and highlights the challenges that lay ahead after its initial product commercialization.