Learn from Jennifer Aaker PhD, who is the General Atlantic Professor at Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact well-being.

Aaker’s work has been widely published in leading scientific journals and featured in The Economist, New York Times, Wall Street Journal, The Atlantic, and Science. Her workbook on The Power of Stories, draws on behavioral science to provide a hands-on tool putting The Dragonfly Effect model to work.