Learn from Stanford GSB faculty what it takes to formulate, develop, and commercialize new ideas.

Leveraging Stanford’s deep connection to Silicon Valley, Stanford Ignite – Post-9/11 Veterans exposes participants to leading-edge research and frameworks in areas that span all business operations.

Program Highlights

Below are just a few of the sessions you’ll experience as part of the program.

  • Business Models: Gain an introduction to the process of business model development through a case-study analysis from a variety of industries
  • Marketing: Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market.
  • Product-Market Fit: Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic.
  • Accounting and Financial Statements: Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them.
  • Pricing: Learn more about the unifying framework for value-based pricing, which focuses on understanding the economic value created by a company’s product or service to its target markets.
Information Session
Information Session
Program staff and alumni will answer your questions about the program and application process.


Kelsey Carlson
Associate Director, Ignite Programs Executive Education