Entrepreneurship

Creating Corporate Longevity

Strategic leadership can shape a business to go the distance.

March 09, 2016

| by Robert A. Burgelman

How do you create a company that will evolve and only get better with time? In this video Stanford Graduate School of Business Professor Robert A. Burgelman outlines a framework to do that just that.

 

Organizational Behavior , Entrepreneurship , Leadership

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Related

Working Paper
Built to Become: Creating Corporate Longevity