Creating Corporate Longevity

Video

Creating Corporate Longevity

Strategic leadership can shape a business to go the distance.

How do you create a company that will evolve and only get better with time? In this video Stanford Graduate School of Business Professor Robert A. Burgelman outlines a framework to do that just that.

bergelman video

For media inquiries, visit the Newsroom.
Explore More

Insights

person parachuting
April 12, 2016
Written

David Cooper: “It’s How You Get There”

A Navy SEAL turned businessman discusses teamwork, design thinking, and strategy.

Insights

A plane "sky writes" a smiley face in the sky. | Reuters/David McNew
March 29, 2016
Written

Six Startup Lessons Every Founder Should Know

The entrepreneurs who launched Netflix, Instagram, and others explain what they learned on the way up.

Insights

Students brainstorming | Tim Griffiths Photography
January 19, 2016
Written

How Design Thinking Improves the Creative Process

How entrepreneurs can take a big idea to a real-world product.