Career & Success

Margaret Neale: Negotiate to Get (More of) What You Want

How to avoid common mistakes, create less adversarial interactions, and get better outcomes in any business negotiation.

December 19, 2014

| by Steve Fyffe Beth Rimbey

Margaret Neale explains why getting more of what you want in any negotiation usually means thinking about what your counterpart wants first.


Neale is the Adams Distinguished Professor of Management at Stanford Graduate School of Business, where her research focuses on negotiation and team performance. Watch the second part of her interview below:


Is making a deal over a power lunch a good negotiation strategy? Find out what Professor Neale’s research shows.

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