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September 01, 2006
Written
Startups Need a Special Learning Curve for Sales
Researchers suggest a more measured approach to market development could reduce startup flameouts.
August 01, 2006
Written
Diverse Backgrounds and Personalities Can Strengthen Groups
"The worst kind of group for an organization that wants to be innovative and creative is one in which everyone is alike and gets along too well."
August 01, 2006
Written
Marketing to Physicians Reaps Higher Returns for Drug Companies
A recent study shows direct-to-consumer drug ads can lift a whole category, but well-timed ads to doctors boost the individual brand.
August 01, 2006
Written
The Surprising Impact of Grocery Circulars
A study finds that 10% of shoppers choose their store based on that week's ads.
August 01, 2006
Written
Time is Money When You’re Paid by the Hour
Studies show that those who are paid hourly think of time as a commodity.
August 01, 2006
Written
Why You Need an Agent to Sing Your Praises
Recent research shows having an agent or recruiter negotiate a deal for you makes you seem more likeable — and can get you a better deal.
May 01, 2006
Written
Meg Whitman: How We Grew eBay from 30 to 13,000 Employees
The eBay CEO discusses smart acquisitions and what it takes to keep 193 million passionate users happy.
May 01, 2006
Written
When Customers Equate Choice With Quality
Too many options can be a drag on buying behavior, but when consumers must buy, they perceive brands offering greater variety as better.
April 01, 2006
Written
Herb Kelleher: Manage in Good Times So You'll Do Well in the Bad Times
The Southwest Airlines chairman and former CEO explains the business philosophy that has his company thriving in the brutal airline industry.
April 01, 2006
Written
How the Music Industry Can Use Piracy to Strategic Advantage
A new model suggests music companies are better off going after third-party commercial pirates than individuals and file-sharing networks.
February 01, 2006
Written
Calculating the Dollar Value of Brand Equity
Researchers develop a method for managers to figure out how much more a company will earn if it invests in certain branding initiatives.
January 01, 2006
Written
The High Price of Internet Keyword Auctions
A scholar shows how the current mechanism could be adjusted to create an auction that better serves advertisers.
December 01, 2005
Written
Executive Hubris Distorts Investment Decisions
Behavioral economists show that overconfident leaders tend to use way more of their company's internal cash flow to fund new projects.
November 01, 2005
Written
Al Gore: Factoring Earth into the Balance Sheet
The former Vice President says integrating environmental responsibility with business is "one of the most critical decisions" facing our entire world.
November 01, 2005
Written
Colin Powell: “Never Show Fear or Anger”
The former U.S. secretary of state says effective leadership is about getting the most out of people.
November 01, 2005
Written
How Franchisers Protect Brand Reputation
Research shows companies that spend heavily on advertising to build brand reputation own a higher percentage of franchise outlets for that brand.
November 01, 2005
Written
Nonfinancial Data Can Predict Future Profitability
A professor of accounting shows that no single customer relationship metric can be used to predict future earnings.
November 01, 2005
Written
Vyomesh Joshi: The Business Plan is Simple, Executing It is Hard
The executive from HP's imaging and printing group explains the five pillars of a sustainable business, and how to see them through.
November 01, 2005
Written
When Does Culture Matter in Marketing?
Research explores the circumstances under which culture influences consumer-purchasing decisions.
November 01, 2005
Written
Why You Shouldn't Discount Financial Statements
New research shows that financial ratios are still quite effective at predicting bankruptcy.
October 01, 2005
Written
Consumers Feast on Restaurant Ratings
A professor looks at the effects of information on consumers and market outcome.
September 13, 2005
Written
When Disaster Strikes, Supply Chain Efforts Can Enhance Relief Work
The one-day “Effective Disruption Management” seminar was aimed at improving the effectiveness of major international disaster efforts.
September 01, 2005
Written
Baba Shiv: Emotions Can Negatively Impact Investment Decisions
Research shows that how we feel can be the key to our success.
September 01, 2005
Written
Baba Shiv: How Thoughts of Death Affect Consumer Behavior
Researchers explore how feelings about mortality affect our self-esteem.