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February 01, 2007
Written
Founders' Values Help Shape Gender Mix in High-Tech
A study looks at the factors that can predict how hospitable firms are to women.
February 01, 2007
Written
A Global Fine Line Challenges Marketing Today
Pantene Pro-V might never have become a global shampoo juggernaut if Procter & Gamble hadn't asked Taiwanese women what it means to have healthy hair.
February 01, 2007
Written
Michael Ducker: Our Global Network is Growing
The president of International FedEx Express says the new Asia Pacific hub will have a $60 billion impact on China's economy over the next 20 years.
January 15, 2007
Written
Negotiation Strategy: Seven Common Pitfalls to Avoid
A professor of organizational behavior explains the path to a successful negotiation.
January 01, 2007
Written
Blueprint Proposed for Wiping Out Disease-bearing Mosquitoes
Research explains how to eliminate the danger of dengue fever and other mosquito-borne diseases.
January 01, 2007
Written
Dictatorships Often Survive with Local Support
A scholar looks at how dictators manage to stay in power for so long.
January 01, 2007
Written
Ed Catmull: We Constantly Seek Out Small Crises
Pixar’s president and cofounder explains that a company runs best when it’s continually solving small problems in hopes of avoiding big ones.
January 01, 2007
Written
Fiscal Failings of the Government’s Tobacco Settlement
An economist examines what went wrong in the landmark 1998 tobacco settlement.
January 01, 2007
Written
Michael Hannan: Startups Need to “Think Employees” from the Get-Go
How companies manage their employees turns out to be critical to their long-term success.
January 01, 2007
Written
Understanding the Linkage Between ROI and the Economic Rate of Return
A group of scholars explore a term that "has only been vaguely understood."
October 01, 2006
Written
Azim Premji: Failure is Essential
The chairman of the Indian outsourcing giant Wipro Technologies says it's impossible to generate even a few good ideas without a lot of bad ones.
October 01, 2006
Written
European Investors Favor Global Accounting Standards
Despite an uproar from corporations, new financial reporting rules actually favored by shareholders, research shows.
October 01, 2006
Written
Glenn Carroll: How Do You Successfully Merge Two Corporate Cultures?
A scholar explains why it is critical to understand companies' norms, beliefs, and values.
October 01, 2006
Written
Loyalty Programs Can Be a Waste of Money
Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money.
September 01, 2006
Written
Startups Need a Special Learning Curve for Sales
Researchers suggest a more measured approach to market development could reduce startup flameouts.
August 01, 2006
Written
Diverse Backgrounds and Personalities Can Strengthen Groups
"The worst kind of group for an organization that wants to be innovative and creative is one in which everyone is alike and gets along too well."
August 01, 2006
Written
Marketing to Physicians Reaps Higher Returns for Drug Companies
A recent study shows direct-to-consumer drug ads can lift a whole category, but well-timed ads to doctors boost the individual brand.
August 01, 2006
Written
The Surprising Impact of Grocery Circulars
A study finds that 10% of shoppers choose their store based on that week's ads.
August 01, 2006
Written
Time is Money When You’re Paid by the Hour
Studies show that those who are paid hourly think of time as a commodity.
August 01, 2006
Written
Why You Need an Agent to Sing Your Praises
Recent research shows having an agent or recruiter negotiate a deal for you makes you seem more likeable — and can get you a better deal.
May 01, 2006
Written
Meg Whitman: How We Grew eBay from 30 to 13,000 Employees
The eBay CEO discusses smart acquisitions and what it takes to keep 193 million passionate users happy.
May 01, 2006
Written
When Customers Equate Choice With Quality
Too many options can be a drag on buying behavior, but when consumers must buy, they perceive brands offering greater variety as better.
April 01, 2006
Written
Herb Kelleher: Manage in Good Times So You'll Do Well in the Bad Times
The Southwest Airlines chairman and former CEO explains the business philosophy that has his company thriving in the brutal airline industry.
April 01, 2006
Written
How the Music Industry Can Use Piracy to Strategic Advantage
A new model suggests music companies are better off going after third-party commercial pirates than individuals and file-sharing networks.