Startup Success Secrets

Many startups fail in the early stages. The reason? Often it’s people problems.

Lindred Leura Greer. Credit: Nancy Rothstein

February 22, 2019

| by Beth Rimbey

Lindred Leura Greer, associate professor of organizational behavior, explains why having a clear vision and a sense of self-awareness can help founders build the right team.

For media inquiries, visit the Newsroom.

Editor’s Picks

Explore More

September 04, 2025

Class Takeaways — From Startup to Scaleup

Five lessons in five minutes: Professor Hayagreeva “Huggy” Rao shares why the company you start won’t be the same company you scale.

April 30, 2024

From Local Startup to Pan-African Success: The Beem Story

Real-world advice on the obstacles and opportunities of taking your business global

May 16, 2023

Strategy: It’s the Big Bets that Matter

Creating a well-thought-out strategy for your business requires accepting that you can’t control everything.

Subscribe to Stanford Business Email

Contact Media Relations