Daniella Kupor

PhD Program, Marketing
PhD Program Office
Graduate School of Business
Stanford University
655 Knight Way
Stanford, CA 94305
I am a PhD Candidate in Marketing at Stanford University's Graduate School of Business. My core research interests are in the areas of decision making and consumer persuasion. Within these broad domains, I have several streams of research. My research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. My research on consumer persuasion examines the persuasive factors that influence decision making.
Faculty Advisors
Zakary Tormala Baba Shiv
Research Interests
Consumer Behavior
Judgment and Decision Making
Last Updated 16 Nov 2016