PhD Student, Marketing
PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305
I am a PhD Candidate in Marketing at Stanford University's Graduate School of Business. My core research interests are in the areas of decision making and consumer persuasion. Within these broad domains, I have several streams of research. My research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. My research on consumer persuasion examines the persuasive factors that influence decision making.