Marketing
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
October 09, 2017
| by
Beth Rimbey
Most retail spending still happens in brick-and-mortar stores but the effect of advertising in these spaces is still a mystery. Now, an innovative way to follow customers through the aisles is changing that.
For media inquiries, visit the Newsroom.
Explore More

Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.

A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should cost more.

The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.