Marketing

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.

October 09, 2017

| by Beth Rimbey

Most retail spending still happens in brick-and-mortar stores but the effect of advertising in these spaces is still a mystery. Now, an innovative way to follow customers through the aisles is changing that.

Marketing , Management

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