Career & Success
Jennifer Aaker: What Makes Us Happy?
As people grow older, their definition of happiness tends to shift from excitement to contentment.
October 27, 2014
| by
Steve Fyffe
Marketing Professor Jennifer Aaker discusses her research into what makes us truly happy and how our concept of happiness changes as we age.
For media inquiries, visit the Newsroom.
Explore More

8 of Our Favorite Videos of 2023
Watch and learn about currency, algorithms, and reputation management.

A Bundle of Podcasts to Brighten Your Holidays
Members of the Stanford GSB faculty recommend some of their favorite programs.

From Dreaming to Doing: How We Set and Achieve Goals
In this episode, we look at an essential ingredient of human behavior: motivation.