Jennifer Aaker: What Makes Us Happy?

Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.

Video

Marketing Professor Jennifer Aaker discusses her research into what makes us truly happy and how our concept of happiness changes as we age.

For media inquiries, visit the Newsroom.
Explore More

Insights

Two people talking | iStock/danchooalex
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.

Insights

Two people in conversation | Elena Zhukova
January 4, 2017
Written

One Communication Tool You Should Add to Your Toolkit

Want to provide better feedback, introduce people, or master small talk? Try this technique.

Insights

illustration of text bubbles
December 28, 2016
Video

Faculty and Alumni Entrepreneurs Share Their Best Advice

Take these life lessons to heart and reset your thinking for the new year.