You are here

Jennifer Aaker: What Makes Us Happy?

Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.

Video

Marketing Professor Jennifer Aaker discusses her research into what makes us truly happy and how our concept of happiness changes as we age.

For media inquiries, visit the Newsroom.
Explore More

Insights

Hank Paulson | Natalie White
December 1, 2016
Written

Former Treasury Secretary Paulson: Be Ready to Change Course

Henry Paulson led one of the biggest government bailouts in history. Here he shares what he’s learned about leadership and career planning.

Insights

A couple holds hands | Reuters/Chris Wattie
November 22, 2016
Written

How Do Power Couples Make It Work?

Act as a team; focus on small kindnesses; turn on the music and dance.

Insights

A man standing in the middle of an empty six-lane road | Reuters/Paul Hanna
November 11, 2016
Written

Is Ambivalence Healthy? Researchers Have Mixed Feelings

It can ease the pain when you lose but backfire when you win.