You are here

› Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Jennifer Aaker: Why It Matters to Have Purpose in Your Life
Career & Success
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
January 6, 2016|by Jennifer Aaker

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

aaker video

Marketing, Career & Success
http://stanford.io/1ObolJN
For media inquiries, visit the Newsroom.
Explore More

Insights

Arnulfo Ventura. Credit: Mike Brown
September 20, 2019
Video

Arnulfo Ventura: What Matters Most?

For the CEO of Beanfields, it’s the people.
Career & Success

Insights

September 17, 2019
Audio

Oscar Munoz: Learn to Listen

On this podcast episode, the CEO of United Airlines discusses managing mergers and developing emotional intelligence.
Career & Success

Insights

A man runs steps for a workout. Credit: Reuters/Kevin Lamarque
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success