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› Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Jennifer Aaker: Why It Matters to Have Purpose in Your Life
Career & Success
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Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
January 6, 2016|by Jennifer Aaker

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

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