Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

aaker video

For media inquiries, visit the Newsroom.
Explore More

Insights

Marissa Mayer speaking at View from the Top | Kiefer Hickman
April 12, 2017
Written

Marissa Mayer: Do Something You Feel Unprepared To Do

The Silicon Valley executive on the right way to approach career decisions, how to ask for a promotion, and why criticism is important.

Insights

An applicant holds his resume at a hiring fair for job seekers | Reuters/Gary Cameron
April 11, 2017
Written

Can Job Referrals Improve Employee Diversity?

New research looks at how referrals impact promotions of minorities and women.

Insights

Girl studying in a library  | iStock/Jacob Ammentorp Lund
March 30, 2017
Written

Ginny Lee: Align Your Values to Your Career

Khan Academy’s new president focuses on expanding the online learning site.