Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

aaker video

For media inquiries, visit the Newsroom.
Explore More

Insights

People from Williamson, West Virginia in front of the Mountaineer Hotel. Credit: Beth Rimbey
December 9, 2019
Written

9 Top Videos of 2019

Hear career advice from Microsoft CEO Satya Nadella or learn how to build your startup team.

Insights

A photo illustration kittens being poked by pixelated hand icons. Credit: Alvaro Dominguez
December 6, 2019
Written

8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.

Insights

A stack of books being unwrapped. Credit: iStock/Thinglass
December 6, 2019
Written

Gift List: 10 Books to Share for the Holidays

Stanford GSB professors recommend the books they’re most likely to give as presents over this year’s holiday season.