Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

aaker video

For media inquiries, visit the Newsroom.
Explore More

Insights

Kara Swisher. Credit: Photo by David Fitzgerald/Web Summit via Sportsfile
September 25, 2018
Written

Kara Swisher: Be the Boss

The executive editor of Recode discusses failure, diversity, and the value of being honest.

Insights

A woman rests while watching Netflix. Credit: iStock/wutwhanfoto
August 17, 2018
Written

Why Every Business Will Soon Be a Subscription Business

Everything you purchase — from transportation to entertainment to groceries — will soon come with a monthly plan, says Zuora CEO Tien Tzuo.

Insights

Matt Abrahams. Photo credit: Vivien Best
July 30, 2018
Video

What the Pros Know About Public Speaking

Confidence equals competence. Learn how great leaders handle a crowd.