Melanie Brucks

PhD Program, Marketing
PhD Program Office
Graduate School of Business
Stanford University
655 Knight Way
Stanford, CA 94305

Melanie Brucks

Faculty Advisors
Szu-chi Huang Jonathan Levav
Research Statement
I'm broadly interested in creativity and innovation. Specifically, I study the process of generating innovative ideas and the cognitive and behavioral consequences of technological innovations. For example, in my dissertation, I explore how ideation activities—such as consumer idea generation contests and team ideation—should be structured by identifying how instructions and technology shape the cognitive process of ideation. My findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Research Interests
Creativity
Effect of Technology on Consumer Psychology
Information Processing
Last Updated 26 Jun 2019