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Strategic Marketing Management
Learn to make marketing theory actionable and innovation possible in this comprehensive real-world, hands-on learning experience.
“The business enterprise has two — and only two — basic functions: marketing and innovation.” Stanford’s Strategic Marketing Management program brings this famous Peter Drucker quote to life.
This week-and-a-half-long comprehensive marketing program combines a focus on strategic frameworks and fundamentals with site visits, group collaboration, and visits from guest speakers. It’s a convergence of traditional and digital, theory and practice, B2B and B2C.
Drawing on the unique Silicon Valley spirit, this program includes content on innovation and decision-making that’s critical to marketers. You’ll examine core marketing fundamentals like customer and competitor analysis, value pricing, relationship management, brand management, and digital marketing. And you’ll integrate these core elements to create a cohesive marketing strategy within the context of your overall business strategy.
In-depth sessions explore competition and strategic interaction among companies, provide insights on executing change-management initiatives, and teach frameworks for aligning a business’s value proposition with its organizational culture.
Key BenefitsIntegrate your digital, brand, and business marketing strategies, and develop an action plan to drive innovation in your organization.
- Learn frameworks for analyzing customer preferences and enhancing customer intimacy.
- Gain in-depth knowledge of competitive dynamics.
- Get exposure to Silicon Valley companies, ideas, and executives.
Who Should Attend
- Marketing executives and managers with at least eight years of management experience — from any size company, any industry, and any country
- General managers with responsibility for marketing-related functions
06 Aug 2017 – 16 Aug 2017
23 Jun 2017
The program fee includes tuition, private accommodations, all meals, and course materials.
Payment is due upon admission. Your space is secured upon receipt of full payment.
Certificate of completion
byStanford Graduate School of Business
Faculty co-director Baba Shiv and three past participants give a brief overview of this strategic program.
Learn More About the Program
Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.
Review all eligibility requirements, and learn about the application process.
Learn more about our past participants, and find out if the program is right for you.
The Jonathan B. Lovelace Professor of Marketing
- Co-Director, Strategic Marketing Management
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