Marketing
Jennifer Aaker: Capturing the Power of Empathy
Why product designers should put themselves in the shoes of their consumers.
December 10, 2015
| by
Jennifer Aaker
Stanford Graduate School of Business Marketing Professor Jennifer Aaker shows the value of harnessing empathy to design products, and improve the performance of employees.
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We don't full appreciate the importance of empathy in designing great products.
Attribution
Jennifer Aaker
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