Empathy leads to better product design. Here, Twelve-year-old Leon McCarthy (R) rests his prosthetic hand on a MarkerBot Replicator 2 Desktop 3D Printer. His hand is made from parts made from a MakerBot 3D printer. | Reuters/Brian Snyder
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A project to assist small Mexican shops with branding and management quickly boosted their sales.
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You Might Be Trying to Get the Wrong People to Vote Your Way
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
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A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
