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To Make Influencers Seem More Authentic, Just Add #Friends
Instagram personalities see a boost in engagement when they post about their close relationships.
Class Takeaways — The Fundamentals of Effective Selling
Five lessons in five minutes: Professor Jim Lattin and Lecturer Barry Rhein on curiosity-based selling
You Might Be Trying to Get the Wrong People to Vote Your Way
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
