Marketing , Leadership

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

July 06, 2015

| by Beth Rimbey

In some industries, keeping valuable market data secret does more harm than good.

A Stanford assistant professor of marketing says there are times when pooling information can help you get big-picture perspective, avoid market turbulence and build a stronger company in the long run.

Marketing , Leadership

For media inquiries, visit the Newsroom.

Explore More

Editor’s Picks

Illustration of the scales of justice; the lighter side is a blue spray painted mark, and it's being lifted up by the heavier red spray painted mark. Illustration by Cory Hall
The Gap Between the Supreme Court and Most Americans’ Views Is Growing
Christine Blasey Ford swears in at a Senate Judiciary Committee hearing for her to testify about sexual assault allegations against Supreme Court nominee Judge Brett M. Kavanaugh. | Credit: REUTERS/Erin Schaff.
How Race Influences and Amplifies Backlash Against Outspoken Women
Illustration split into blue and pink, with a rock in the middle. The blue half is wearing a baseball hat, the pink half is wearing a bow. | Credit: Cory. Hall
Why Taking Gender Out of the Equation Is So Difficult

Related