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How Savvy Shoppers Undermined India’s Great Cash Swap
Consumers used retail transactions to keep an estimated $1.5 billion out of the country’s tax system.
Magic Words: Change What You Say to Inspire and Influence Others
In this episode, Jonah Berger, PhD ’07, shares the secret to persuading others and getting your ideas to catch on.
You Might Be Trying to Get the Wrong People to Vote Your Way
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
