In some industries, keeping valuable market data secret does more harm than good.

A Stanford assistant professor of marketing says there are times when pooling information can help you get big-picture perspective, avoid market turbulence and build a stronger company in the long run.

 

Leadership & Management Marketing
Share on Twitter Share on Linkedin Share on Facebook Share on Email
Copy Link Copied to clipboard

For media inquiries, visit the Newsroom.

Editor’s Picks

Could Financial Literacy Change the World?
On a Mission to Teach the World the Basics of Personal Finance
Money Talks: Understanding the Language of Business

Related

Pedro M. Gardete: Should Competitors Share Information?

Explore More