Marketing

Executive Education

Programs Opensearch

Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Innovative Product Leadership: The Emerging Chief Product Officer

Develop strategic frameworks, customer empathy, and communication and leadership skills to help you move from product management to the C-suite.
In-Person

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online
See All Programs

Related

Faculty in Marketing
PhD Studies in Marketing
Subscribe to Stanford Business Email
Subscribe to Insights by Email

Latest Stories in Marketing

Idea Stories Opensearch
September 01, 2003
Written

Consumers Work Hard for Certain Loyalty Programs

Offers that feel tailored to one's taste cause people to view the offer as more attractive, and work much harder for it.
Marketing
April 15, 2003
Written

Rod Kramer: What Makes a Successful Pitch?

An analysis of Hollywood script meetings reveals how organizational decision makers assess the creative potential of others.
Marketing
March 01, 2003
Written

Jennifer Aaker: Trusted Brands Face Higher Risk With Mistakes

Brand personality has a significant impact on customer relationships, and the ability of a brand to recover from errors.
Marketing
October 22, 2002
Written

Consumers Combine Web and Traditional Stores When They Shop

Mixing online and offline shopping is essential to the multichannel habits of today's consumers.
Marketing
Exploring Auction Models for Peer-to-Peer Lending
August 01, 2002
Written

The Rise of the Mighty Microbrew

Researchers explain how industries dominated by large firms actually create an environment where smaller specialists can thrive.
Leadership & Management
Exploring Auction Models for Peer-to-Peer Lending
July 01, 2001
Written

Virtual Prototypes Can Cheaply Test More Ideas

Research shows that Internet-based prototypes can predict consumer choice nearly as accurately as physical ones.
Marketing
June 01, 2001
Written

Cultural Lenses Change Business Focus

How can firms understand and appreciate the cultural background of employees, partners, and customers without overemphasizing or stereotyping it?
Culture & Society
Exploring Auction Models for Peer-to-Peer Lending
February 01, 2000
Written

Principles of Internet Marketing

In a new book, an economist explains how the internet's immediacy can cause a company to rethink its entire marketing organization.
Marketing